Zima Dental
Growth Lead
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Growth Lead - Join One of the UK's Fastest Growing Scale-ups
About Zima Dental
Launched in 2020, Zima is a market-leading Health Tech scale-up and one of the fastest growing companies in the UK. We are disrupting a stagnant multi-billion pound global industry by merging cutting edge product innovation with world class performance marketing. Our hero product, the Dental Pod, has redefined oral appliance care for over a million customers across 40+ countries.
We're a dynamic and ambitious team of around 20-30 in London, small enough that your work shows up in the numbers every week, while growing quickly enough to create new opportunities for real ownership and progression. We're looking for a passionate individual ready to fast-track their career as a Growth Lead, managing paid marketing processes, strategy and results.
About the Role
Paid social is our primary growth engine, with eight figures of spend behind it, and we're scaling quickly across more products, markets and languages. As we grow, we need a stronger system connecting media performance with the creative we produce.
You'll own that system: turning performance insight into better creative output, creating tighter feedback loops between media buying and content, and scaling the processes that consistently produce winning creative across Meta, YouTube and TikTok. You'll be accountable for the results, and because paid social drives most of our growth, your work will show up directly in the company's numbers.
You'll lead across performance marketing and content, with visibility into both and the scope to shape how the function operates as it scales.
What You'll Do
Ad Strategy & Results
- Own every stage of the processes that drive paid media performance, from ideation through to scaling winners.
- Provide actionable strategy for the content team, guiding on strategies and new opportunities to improve quality and quantity of output.
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Paid Marketing Performance
- Analyse campaign ad performance data to identify what's working, diagnose what isn't, and recommend clear next steps.
- Act as the intersection between ad performance and creative strategy, making sure insight flows both ways.
Cross-Channel & Multi-Market Scaling
- Take responsibility for how content gets organised, adapted and produced across different channels, markets and languages.
- Own the creative strategies and processes for launching new products, offers and campaigns.
External Content Management
- Help coordinate content strategies with creators and dental experts to maximise external creative opportunities.
- Manage our partnered creative agencies' output, cross-sharing learnings and nurturing their creative strategies to drive overall results.
On-Site Optimisation
- Bridge the gap between paid media performance and on-site experience, making sure what we learn from ad performance informs website strategy.
- Drive incremental returns from diversifying our funnel using creative, offers and landing pages.
What We're Looking For
About You:
- You are an exceptional individual who:
- Thrives in a fast-paced, high-pressure environment.
- A natural process-builder, obsessed with driving results whilst building processes to facilitate repeatability.
- Has a considered, logical and strategic approach to problems.
- Is proactive and self-motivated, with the confidence to make decisions and propose innovative solutions.
- Excited by working in a dynamic, high-performance team.
- Clear, direct communicator.
- Possesses a strong drive for success and career advancement.
Must Have:
- 3-5+ years in a DTC business or agency, in growth, performance marketing, marketing operations, project management or a closely related role.
- Some experience with paid marketing, particularly Meta Ads, ideally including hands-on media buying, creative testing, and analysis.
- Project management or operational experience. For example experience using ClickUp (or similar project management tools) to keep fast-moving work visible, organised and on track.
- Comfortable with data. You can work in a spreadsheet, read a dashboard, and make decisions from numbers.
- Experience building or improving structured processes (testing frameworks, reporting cadences, creative workflows) in a fast-moving environment.
- Commercial awareness. You understand how acquisition costs, customer value, and marketing efficiency connect to broader business performance.
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Nice to Have:
- Some comfort with creative - ability to assess an ad, write a hook, or shape a brief.
- Experience with tools like Motion, TripleWhale or Northbeam to spot patterns and guide decisions.
- You are comfortable navigating Meta, TikTok and YouTube Ads Management platforms.
Location: London, Old Street
Benefits:
- A growth-based bonus of up to 30% of salary, rewarding your contribution to Zima's success.
- 28 days' annual leave plus bank holidays, and flexible working hours.
- Pension with up to 5% employer match.
- Vitality private health, dental and mental health cover.
- Contribution towards an Invisalign treatment.
- Two company-funded exercise classes a month, including Barry's Bootcamp, Padel and Pilates.
- Central London office in Old Street, close to the City and Shoreditch, with access to a members' club shared space.
- Monthly team socials, with a different team organising something new each month.
- Five free Zima products a year, for you or to give away.
- Cycle to Work scheme.
- Real progression: as Zima grows, so does your scope and responsibility.
Ready to Elevate Your Career?
We are eager to welcome new team members who are passionate about making a significant impact and accelerating their career growth. If this sounds like you, we’d love to hear from you!
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