Lime Talent
Growth Lead (Subscriptions)
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Growth Lead (Subscriptions)
Location: London – four days per week in the office
Salary: £60,000–£80,000 + bonus
Lime Talent is partnering with a fast-growing consumer goods business looking to appoint a Growth Lead focused on retention and subscriptions. This is a newly created, commercially focused role responsible for growing the company’s subscription customer base and recurring revenue.
The business sells its products through both direct-to-consumer and retail channels. A key focus of this role will be developing ways to identify and engage customers who purchase through retail, bring them into the brand’s ecosystem and convert them into long-term subscribers.
This role sits at the intersection of growth, subscriptions, customer experience, and retention. It would suit someone who enjoys understanding customer behavior, testing new ideas, and finding commercially effective ways to turn an initial purchase into a valuable long-term relationship.
Key Responsibilities:
- Own and develop the subscription growth strategy across direct-to-consumer and retail customers.
- Create compelling reasons for retail customers to register their purchase and share their contact details.
- Build post-purchase journeys that introduce customers to the subscription offering and encourage conversion.
- Identify and remove barriers within the registration, onboarding, and subscription journeys.
- Develop propositions, incentives, and campaigns that increase subscription uptake.
- Analyse customer behavior to understand what drives registration, conversion, repeat purchases, and churn.
- Build a structured test-and-learn programme across messaging, offers, channels, and customer journeys.
- Work closely with e-commerce, CRM, retail, product, and marketing teams to deliver growth initiatives.
- Ensure new product launches are incorporated into the subscription and recurring-revenue strategy.
- Identify opportunities to increase customer lifetime value and strengthen long-term loyalty.
- Report on performance and present commercially focused recommendations to senior leadership.
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About You:
- Experience in a commercially focused growth, subscription, retention, or customer lifecycle role.
- Experience within a direct-to-consumer consumer goods business.
- Understanding of the commercial drivers behind subscription and repeat-purchase models.
- Experience creating and managing email marketing campaigns as part of a broader growth strategy.
- Comfortable analysing customer and commercial data to identify opportunities.
- Understanding of how incentives, onboarding journeys, and customer propositions can influence behavior.
- Proactive and enjoys taking ownership in a fast-paced, scaling business.
- Combines commercial thinking with creativity and a willingness to test new approaches.
- Can work from the company’s London head office four days per week.
Experience converting retail customers into known digital customers would be particularly valuable, as would experience with subscription management, e-commerce, and email marketing platforms.
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This is an excellent opportunity to take ownership of an important growth area within an ambitious consumer goods business. You’ll have the autonomy to shape the subscription strategy, develop new customer journeys, and make a measurable contribution to recurring revenue.
If you’re excited by the challenge of turning product purchasers into engaged, long-term subscribers, we’d love to hear from you.
Apply today or contact Lime Talent for a confidential conversation.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Lime Talent is acting as an employment agency in relation to this vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com
By making an application to Lime Talent, you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies
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