As the Growth Lead, you’ll take ownership of the company’s growth engine, building the strategy and execution required to generate consistent demand across the UK lettings and estate agency market.

You’ll begin by developing a deep understanding of the customer. You’ll spend time with estate agency owners, branch managers and property professionals, listen to sales calls and customer conversations, and turn those insights into clear positioning and messaging that resonates with the market.

From there, you’ll build and test the channels that can generate qualified pipeline. This could include content, founder-led marketing, events, partnerships, organic acquisition, outbound campaigns and paid acquisition, with responsibility for identifying what works and scaling it. You’ll own the journey from first touch through to qualified demo, tracking performance across the funnel and using data to understand conversion, acquisition costs, payback and channel effectiveness.

This is not a role where you’ll inherit a large marketing team, agency roster or established growth playbook. You’ll be expected to build, test and execute yourself, establishing the foundations before ultimately helping build the Growth team around you.

GROWTH LEAD ESSENTIAL SKILLS

• Commercial experience within a Growth Lead, Head of Growth, Growth Marketing or founding Growth position
• Proven experience building a growth or demand-generation function from an early stage
• Track record of generating measurable qualified pipeline rather than focusing solely on brand awareness or engagement metrics
• Strong positioning and messaging skills, with the ability to turn customer pain points into compelling commercial narratives
• Experience testing and scaling multiple acquisition channels including content, organic, events, partnerships, founder-led marketing and paid acquisition
• Strong understanding of the full funnel from first touch through to qualified demo and customer acquisition
• Experience measuring CAC, payback, conversion rates and channel performance
• Strong analytical skills with the ability to identify what is working, what is not and where to invest further
• Comfortable being highly hands-on across strategy, content, campaigns, experimentation and execution
• Strong understanding of B2B SaaS growth and demand generation
• Hands-on interest in AI, including experience using LLMs, AI agents, automation or AI-assisted growth workflows
• Experience working directly with founders and commercial teams in an early-stage environment
• Ability to operate effectively where processes, positioning and channels are still being developed
• Evidence of having taken growth from early experimentation through to a repeatable and scalable acquisition engine

TO BE CONSIDERED:

Please either apply through this advert or email me directly via chelsea.hackett@searchability.com. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

Growth Lead, Head of Growth, Growth Marketing, B2B Growth, SaaS Growth, Demand Generation, Growth Strategy, PropTech, Property Technology, Artificial Intelligence, AI, LLMs, AI Agents, Marketing Automation, Go-To-Market, GTM, Positioning, Messaging, Customer Acquisition, Pipeline Generation, Lead Generation, Content Marketing, Founder-Led Marketing, Paid Acquisition, Organic Growth, Partnerships, Events, CAC, Payback, Conversion Rate Optimisation, CRO, B2B SaaS, Estate Agency, Lettings, SME Marketing.