Agency management

• Act as the main day-to-day contact for our digital agencies, running regular performance reviews against agreed KPIs.
• Manage the agency testing agenda with the Head of Ecommerce, reviewing test plans before activity goes live and checking each has a clear hypothesis and a sensible way of judging the result.
• Hold agencies to account on delivery, turnaround and reporting quality, escalating where performance isn't where it should be.

Performance and analysis

• Track performance against CAC targets by channel and market, flagging where efficiency is drifting and recommending what to do about it.
• Produce weekly performance updates and monthly reporting covering spend, new customer volume, CAC and channel efficiency.
• Use GA4 and platform reporting to understand how paid and SEO traffic behaves once it lands: where visitors go, where they drop off, and how that varies by channel and market.
• Feed those findings into onsite priorities with the Head of Ecommerce and the Ecommerce team, so post-click improvements get made where they'll have most impact on acquisition efficiency.
• Interrogate agency-reported numbers rather than taking them at face value, sense-checking attribution claims against platform and GA4 data.

Budget and finance

• Manage the digital marketing budget day to day, tracking spend against plan and forecasting month-end.
• Attend and contribute to monthly finance budget meetings, actualising marketing costs accurately.
• Raise POs, manage invoicing with agencies and keep spend reconciliation clean.

Working across the business

• Work with the Brand team on campaign timings and asset requirements so paid activity and brand campaigns land together.
• Work with Merchandising and Ecommerce on stock availability and product priorities feeding into campaign planning.
• Support a thorough handover at both ends of the contract.

Skills & Experience

• Five or more years in digital marketing in ecommerce or retail, with hands-on experience running paid campaigns.
• Strong working knowledge of Meta Ads Manager, Google Ads and Merchant Center, with enough hands-on background to review an account, question how it is structured and spot when something is off.
• Proven experience managing digital agencies as the client, including briefing, performance review and holding partners to clear KPIs.
• Comfortable in GA4 and confident working with performance data, including the confidence to say when numbers don't add up.
• Confident when interrogating CAC, ROAS and acquisition efficiency, and how budget decisions follow from them.
• Curious about what happens after the click, and able to connect onsite behaviour back to channel and campaign decisions.
• Organised with budgets: accurate tracking, clean reconciliation, reliable forecasting.
• Clear communicator, comfortable working with agencies, finance and internal teams.
• Multi-market or international campaign experience is helpful but not essential.
• Familiarity with Shopify or Klaviyo is an advantage.
• Fashion, lingerie or premium consumer brand experience is desirable.

Package

• Holiday allowance in line with Bluebella policy, pro-rated for the length of the contract.
• Flexible Working Policy: flexible start and finish times.
• Hybrid Working Policy, minimum two days in the office, fully remote in August.
• Salary Exchange Pension Scheme.
• Generous employee, friends and family discounts.
• Office snacks and refreshments.

If you're a commercially sharp, digitally fluent growth marketer ready to make an immediate impact, we'd like to hear from you.

Bluebella is an equal opportunities employer, committed to promoting equality, diversity and inclusion and eliminating unlawful discrimination in the workplace. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. We are fully committed to providing an inclusive and accessible recruitment process for all.