PetDatabase.com
Growth Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Growth & Marketing Manager
Pet Database is scaling its growth function across paid, organic, and emerging channels for both Pet Database and Tailster. We're looking for a Growth & Marketing Manager to own day-to-day performance across paid social and paid search, while helping stand up and test new channels — OpenAI Ads, direct mail, affiliates, and organic.
This role sits alongside a CRM Specialist, a Brand & Comms Lead, and a Content Creator, reporting into the Head of Growth. The team currently has strong coverage in CRM, brand, and content — the gaps this role is designed to close are performance marketing execution, ecommerce/product marketing, and audience research & insights. You'll be the person turning strategy into running campaigns, and running campaigns into evidence-based decisions.
This is a hands-on, execution-focused role — but we're a scrappy team, and we want someone who brings their own ideas to the table, not just runs the ones they're given. If you spot an opportunity, a broken process, or a channel worth testing, we want you pushing it forward and owning it end to end, not waiting for a brief.
You'll work with a mix of in-house tools (Holistics, Segment, Google Sheets/Apps Script) and external agencies (SEO, web development), so comfort moving between hands-on execution and agency management is essential.
What you'll do
Performance marketing (Meta, Google, Microsoft)
- Own and optimise always-on paid social (primarily Meta) and paid search campaigns across both brands
- Manage budgets, bidding, targeting, and creative rotation against CAC targets
New paid channel testing
- Design and run structured tests for alternative paid channels (plus supporting on ad hoc tests across affiliates, direct mail, and organic/SEO-adjacent initiatives)
- Proactively identify and pitch new channels or test ideas worth pursuing — you don't need to wait for a green light to start scoping something promising
- Define test hypotheses, success criteria, and kill/scale decisions rather than running open-ended pilots
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Ecommerce & product marketing
- Own the marketing side of the customer journey from ad click through to conversion — landing pages, offer structure, and funnel performance
- Work with the Content Creator and Brand & Comms Lead to brief creative that's grounded in what's actually converting
- Support site/product initiatives with a marketing and conversion lens
Audience research & insights
- Build a clearer picture of who converts, why, and where they drop off — across both Pet Database's and Tailster's customer bases
- Translate model outputs (attribution, CLV, incrementality) into specific targeting, creative, and budget recommendations
- Bring structured customer/audience research into planning, not just performance data
Cross-functional & reporting cadence
- Assist with initiatives across the business as required, including outreach work to rescues and animal shelters
- Work with the data analyst on dashboard and growth model requirements (Holistics)
- Liaise with external agencies on web development and SEO where campaigns intersect with site work
- Report performance and test outcomes clearly to the Head of Growth and wider leadership
What we're looking for
- AI-native: you use AI tools daily to solve real problems — automating reporting, processing data, building small tools — not just prompting for ad copy
- High initiative: you spot a manual process and ask "why isn't this automated?" — then fix it, rather than flagging it and waiting
- Strong critical thinking: you interrogate data, question assumptions, and push back when a conclusion doesn't hold up
- Intellectually curious: comfortable getting fast up to speed in unfamiliar territory — direct mail mechanics, incrementality/causal thinking, new ad formats
- Data-fluent: confident interpreting complex data and model outputs, and turning them into a specific recommendation, not just a chart
- Commercially minded: fluent in CAC, CLTV, ROI, and incrementality, and able to translate those into budget and channel decisions
- Clear communicator: able to move between data analysts, agencies, and senior leadership without losing precision or clarity
- Organised: able to run multiple channels and monthly cadences in parallel without things slipping
- UK Based: based near London is a bonus but remote is fine too
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience we'd expect
- 2–4 years in performance marketing, growth, or digital marketing, with hands-on day-to-day management of paid social and/or paid search budgets
- Direct experience managing Meta Ads and Google Ads (Microsoft Ads a plus)
- Some exposure to ecommerce or product marketing — funnel, landing page, and conversion optimisation
- Comfortable with marketing attribution and conversion tracking concepts, even if you haven't owned the full reconciliation process yourself
- Startup or scale-up experience, or a track record of taking on more than your job title strictly required
- Bonus: experience testing emerging/non-standard channels (affiliates, direct mail, new ad platforms)
Nice to have
- Familiarity with Holistics, Segment, or similar BI/CDP tools
- Experience with Google Apps Script or similar for lightweight marketing automation
- Interest in or affinity with the pet care / animal welfare space
What You'll Get
- A chance to make a real difference for pet owners and animal welfare across the UK.
- Competitive salary of £40,000.
- Discounted Smart Pet Tags and pet insurance.
- The opportunity to work on meaningful projects with rescue charities and shelters.
- Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.
- Hybrid working from London.
Please submit your CV via LinkedIn and a covering letter/portfolio to miki@petdatabase.com.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location