Gousto
Growth Manager (CRM & Retention) 12-Month Fixed-Term Contract
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Company Description
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!
We’re proud to be one of the fastest-growing companies in Europe. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.
All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
Job Description
Growth Manager (CRM & Retention) 12-Month Fixed-Term Contract
Location: London, United Kingdom (Willingness to travel 3 to 4 days per month between locations)
This role can be based in Dublin or London, reporting to the Head of Growth (Retention) as part of the Republic of Ireland (ROI) and wider Growth & Retention team. You will support Gousto’s expansion and customer engagement strategy in ROI, driving key retention initiatives in our first international market.
In this role, you will take ownership of the ROI marketing calendar across email, SMS, and app channels. You will craft and deliver end-to-end multi-channel campaigns, execute data-driven lifecycle strategies, and champion the needs of Irish consumers to boost customer frequency, retention, and long-term brand value.
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Core Responsibilities
- Extract value from acquired customers by driving frequency and retention across the entire lifecycle through multi-channel campaigns
- Develop and deliver end-to-end localised campaign strategies across email, SMS, and app channels using Braze
- Strategise and execute compelling tests across channels to drive engagement and orders across the customer lifecycle
- Collaborate closely with cross-functional teams including Growth, Product, Creative, Analytics, and Finance to ensure seamless customer journeys
- Own the ROI marketing calendar and manage end-to-end campaigns and lifecycle journeys required across key customer touchpoints
- Monitor channel health, report regularly on campaign performance, and proactively analyse data to optimise user journeys
- Champion the needs and preferences of the Irish consumer to continuously improve lifecycle performance
- Identify customer segments and leverage personalisation tactics to build targeted campaigns
Who You Are
- Good understanding and experience of the Irish market.
- Hands-on experience with Braze executing multi-channel campaigns and canvases across email, push, and in-app channels.
- Good understanding and experience with HTML, A/B testing, segmentation, and personalisation (including Liquid language and connected content)
- Strategic and analytical mindset with the ability to measure impact and discover continuous improvement opportunities
- Ability to own channel activity end-to-end across ideation, briefs, approval, execution, testing, and reporting
- Excitement for working in a fast-paced environment with creative problem-solving skills and autonomy
- Excellent communication, collaboration, and project management skills to handle multiple priorities
- Customer-centric marketer experienced in creating engaging, impactful communications across customer lifecycle stages
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Additional Information
Gousto is for everyone
Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair?
We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable.
We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.
Employee Type: FTC - Full Time
Division: Acquisition & Retention
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