Unicorn
Growth Marketing
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Job Title: Growth Marketer
Industry: FinTech / Payments
Funding Journey: Series A, backed by a tier-one VC
Locations: London (Victoria), 5 days a week in office
Summary
AI-powered platform automating how businesses pay, get paid and manage their money
Job Summary
This fast-growing fintech takes the manual work out of invoicing and payment collection for UK businesses, helping them get paid faster with less chasing. Post-Series A, the company is now building marketing into a core growth engine.
This is the company's first Growth Marketer hire, focused on building a steady flow of inbound leads from digital channels. You'll turn positioning into campaigns across paid, web, email and search, build the processes and automations behind them from scratch, and own the data that shows what's working. It's a small, AI-native team, so building tools and automations is part of the job.
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Day to day, you'll:
- Run paid campaigns across LinkedIn, Meta and Google, from first touch to retargeting.
- Own conversion tracking, attribution and weekly reporting on leads and pipeline.
- Own HubSpot for marketing: lifecycle stages, lead scoring and routing, forms and workflows.
- Optimise the website across both routes in: free sign-up and demo booking.
- Build onboarding email journeys that turn sign-ups into active users.
- Find and reach new online verticals, and run experiments on ads, landing pages, and emails.
You'll report to the Head of Marketing and work closely with every team, including the founders. You don't need to have done it all before. The company wants someone curious, practical and good with numbers, and will help with the rest. The package is a competitive salary plus share options.
Experience Required
- 2-4 years in B2B marketing, measured on leads, sign-ups or pipeline
- Hands-on with paid (LinkedIn, Meta or Google) and HubSpot or a similar CRM
- Strong AI and no-code skills, with examples built in Claude, ChatGPT, Zapier, Make or Clay
- Has built processes or systems from scratch and seen them through
- Owns the numbers: sets up tracking, reports results and works out why things did or didn't work
- Clear writer who can turn a story into an ad or landing page that converts
- UK right to work (no visa sponsorship)
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Nice to have
- Free sign-up and sales-led funnels, GA4 and GTM, SEO or AI search, marketing to accountants or SMBs
The Application Process
- Introductory call with Unicorn
- Screening call with Head of Marketing (20-30 mins)
- In-office interview with CEO and Head of Marketing (45 mins, short task, no prep needed)
- Panel call (30 mins)
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