Nextech Group Limited
Growth Marketing Lead
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Growth Marketing Lead London – Hybrid Up to £110,000 + Equity
An ambitious, early-stage AI SaaS business is looking for a Growth Lead to become its founding growth hire and build the function from the ground up.
This is a rare opportunity to join at an early stage, shape the company's positioning and go-to-market strategy, and ultimately build a high-performing growth team around you.
The Role
You'll take ownership of growth from strategy through to execution, working closely with the founders and sales team to establish a scalable demand engine.
You'll be responsible for:
- Defining positioning, messaging, and go-to-market strategy
- Building demand generation from the ground up across content, events, organic, founder-led, and paid channels
- Owning the funnel from first touch through to qualified opportunity
- Developing campaigns that resonate with a busy, non-technical B2B audience
- Working closely with customers and sales to continually refine messaging
- Testing, measuring, and optimising channels based on commercial performance
- Using AI, automation, and LLMs to improve marketing execution and efficiency
- Building and leading a small growth team as the business scales
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About You
We're looking for someone entrepreneurial, commercially minded, and genuinely hands-on.
You'll ideally have:
- Strong experience building B2B growth or demand generation from an early stage
- A track record of generating measurable pipeline rather than simply brand awareness
- Experience marketing to SMB or vertical-market customers
- Strong knowledge of positioning, GTM, demand generation, and funnel optimisation
- The ability to operate without an established playbook, large team, or huge budget
- Hands-on experience using AI/LLMs, automation tools, or AI-enabled workflows
- A test-and-learn mentality with a strong understanding of performance and attribution
- The ambition to build a function and team around you
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This won't suit someone looking to simply manage agencies or optimise an established marketing engine. You'll be joining at the stage where the playbook still needs to be written.
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