Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Tab
Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.
We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.
The Role
You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers.
Paid Ads
- Own targeting and budget allocation across campaigns
- Own creative and landing pages
- Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
- Build prospecting and retargeting that works across the full customer journey
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Outbound Email
- Own personalisation, copy, creative and cadence
- Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)
Referrals and Partnerships
- Run our referral programme and ambassador programme
- Develop partnerships that drive customer acquisition
Working with Other Teams
You'll collaborate closely across the company on:
- Key messaging, copy and creative guidelines
- The marketing website
- Email leads and personalisation data
- Social media presence and content
- Content for our website
- SEO and GEO (generative engine optimisation)
Across all of this, you'll own tracking and reporting: clear metrics for every channel, plus the marketing website.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Who We're Looking For
How You Work
- You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better
- High agency: you spot what needs doing and do it, without waiting to be asked
- Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution
- You work well across teams, not in a silo
- Strong technical and AI skills
- Strong analytical skills — you're at home in the data
- Good judgement across writing, creative and design
- Spanish or French is helpful, given the markets we serve
- You don't need to be great on merchant calls — this isn't a sales role
Experience
4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location