Teladoc Health UK
Growth Marketing Lead
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In Brief
We are looking for a proactive Growth Marketing Lead to join our capable and compact Marketing Team.
The Growth Marketing Lead will own the optimisation of digital customer journeys across our website, product demonstrations, member experiences, and marketing channels, using analytics and user insight to drive engagement, conversion, and growth.
Contract type: Permanent
Salary: £50-65k per annum
Hours of work: Monday to Friday 9am to 5.30pm (30 minutes lunch)
Place of work: hybrid of home and office (Brighton)
This role plays a key part in design and development of UX journeys, whilst driving growth and brand awareness through our online channels.
The right person will be comfortable refining digital marketing experiences across website journeys, online advertising, and analytics, and will work closely with our Tech team to support app and portal enhancements. Relevant experience in related fields is expected.
You’ll join a team focused on directly improving healthcare journeys and shaping the future of our products. If healthcare and technology are part of your experience, and your skillset aligns with the role, we’d love to hear from you.
Success in this role will be measured through improvements in website and lead generation performance, campaign ROI, user engagement metrics, and digital experience optimisation.
Core Responsibilities - Marketing
- Step-by-step layout of user journeys with tools such as Supademo, Canva, Figma
- Design of client Management Information (MI) - Work with Tech team on UI/UX improvements – on app and design of MI portal and other products
- Website UX - Digital experience refinement - reviewing content and working with the wider team to adjust pages for optimum performance and lead conversion
- Google Analytics - Manage Google Analytics reporting and make benchmarking suggestions based on performance using Google Tag Manager and site performance data
- Google Ads - Set-up, tagging, monitoring, optimization, reporting.
- LinkedIn Campaigns - Set-up, conversion coding, monitoring, optimization, reporting.
- Emails – Support team in creating emails (HTML, Mailchimp) to best-practice standards as required.
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Supporting Responsibilities - Customer Delivery
- Inter-departmental collaboration - Work with Quality and Customer teams to incorporate member feedback into our processes
- Product strategy - Strategically reviewing competitor activity and conducting market research to ensure we stay ahead of the curve
Skill Requirements/Preferences
- Experience collaborating on UX design projects and using tools such as Figma and Supademo to communicate user journey improvements.
- Previous website project management, with ability to highlight improvements made to user journeys
- Use of AI to support marketing success metrics
- Management of Google Ad campaigns (post-2024 algorithmic changes)
- Ownership of LinkedIn Campaign Manager functionality and conversions via social platforms
- Experience in implementing tracking with GTM
- Ability to analyse user behaviour to make suggestions
This flexible role will be best for an agile and proactive team player. Priorities change over time, so no two months will be the same in terms of delivery.
Education Requirements
- Degree in Marketing or equivalent experience
- Evidence of ownership, impact, and proven independent work within a Growth or Performance Marketing role
Why join Teladoc Health UK?
- Be part of a Great Place to Work Certified organisation, committed to inclusivity and wellbeing.
- We are Disability Confident Committed, as well as Brighton and Hove Living Wage Employer.
- Enjoy flexible hybrid/remote working within a supportive team environment.
- Access comprehensive benefits, including private medical insurance, pension contributions, extended parental leave, and an employee assistance programme.
- Engage in meaningful work, delivering impactful healthcare solutions to clients globally.
- Join a growing, innovative organisation at the forefront of virtual healthcare.
Our Employee Benefits include
- Private medical insurance after probation
- Pension fully funded by Teladoc Health at 8% of qualifying earnings
- Life Assurance protection with add-on virtual GP consultations
- Employee Assistance Programme (mental health, financial, and legal advice)
- 25 days’ annual leave plus public holidays (pro rata if part-time or fixed-term)
- Additional leave for parental, carer’s, compassionate, dependant, menopause, and fertility support
- One week of study leave per year (pro rata)
- Extended sick pay
- Access to training and development opportunities
- Cycle to Work scheme
- Electric vehicle salary sacrifice scheme
- Employee referral programme
- Company laptop and equipment
- Free flu vaccinations
- One paid volunteering day per year
- Company events
- Any other benefits offered by Teladoc Health UK from time to time
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About Teladoc Health
Teladoc Health is the world’s leading virtual care provider, delivering care to over 20 million members across 125 countries. Teladoc formally entered the UK virtual care space in 2019 offering the only comprehensive virtual care solution spanning telehealth GP services, expert medical opinion (EMO), mental health support, nutrition, and physiotherapy consultations. We work with the world’s leading life, health, accident, travel, and general insurers, other large corporates, affinity groups, and the NHS to deliver industry-leading, award-winning virtual healthcare services to their policy holders, employees, and patients.
Our Commitment to Equality and Diversity
Teladoc Health UK adopts a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. We strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Teladoc Health UK.
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