Balfour Beatty plc
Growth Marketing Lead
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About The Role
This is a fantastic opportunity to join Balfour Beatty (Urban Fox) as Growth Marketing Lead. In this role, you will provide strategic leadership for Urban Fox’s growth marketing and communications activity, shaping and delivering the approach that increases charging network utilisation, builds brand awareness and supports commercial growth across contracted areas.
This is a senior, hands-on leadership role for a commercially minded self-starter who can set direction, lead others and turn insight into action. The role requires strong digital and sales activation capability, excellent judgement and the confidence to influence senior stakeholders, local authority customers, communities and external partners.
What you'll be doing
- Set the strategic direction for Urban Fox’s growth marketing and communications activity, owning the plan, priorities and performance measures that support business growth and network utilisation.
- Lead the development and delivery of targeted B2C growth activity in contracted areas, converting residents into new or regular users through insight-led local campaigns, sales-focused activation and community engagement across digital, physical and community channels.
- Lead the identification and prioritisation of high-value target audiences and local influence points, including car dealerships, garages, taxi and private-hire operators, delivery fleets, employers, community groups and other partners who can help stimulate consumer demand and drive network utilisation.
- Shape and lead creative sales activation and promotional strategies, including targeted offers, launch campaigns, referral activity, local partnerships and pricing propositions that encourage trial, repeat usage and customer advocacy.
- Provide leadership for Urban Fox’s B2B marketing approach, supporting local authority concession bids, strengthening customer confidence and positioning Urban Fox as a credible partner in on-street EV charging.
- Direct the planning and delivery of integrated campaigns across owned, earned, paid, partnership, media, PR, events, local engagement and emerging channels, using digital tools, insight, geofencing and audience targeting to improve reach, conversion and commercial return.
- Own and govern Urban Fox’s content strategy, setting standards for clear, compelling and audience-specific content for residents, local authorities, partners and other external stakeholders.
- Lead the marketing contribution to local authority tenders and proposals, working with the Bid team to develop compelling narrative, graphics, presentations, digital assets and supporting materials.
- Strengthen and protect Urban Fox’s brand, reputation and leadership profile through consistent messaging, thought leadership, storytelling, social media, PR and campaign content.
- Lead the use of data, insight and performance reporting to make decisions, optimise marketing activity, scale what works and stop activity that does not deliver results.
- Provide support, direction and development to the Community Relations team, setting clear priorities, building capability and ensuring activity is coordinated as part of integrated campaigns and communications across Urban Fox’s contracted areas.
- Act as a senior marketing and communications partner to Urban Fox leaders, Regional Directors, the Bid team, Balfour Beatty Group Communications, local authority customers and external suppliers, influencing decisions and ensuring activity is joined up, high quality and commercially effective.
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Who we're looking for
Essential
- Proven track record in a senior growth, performance marketing or marketing communications leadership role, ideally within EV charging, mobility, infrastructure, technology or another fast-growth environment.
- Experience setting direction and building team capability, with the confidence to delegate effectively while remaining close enough to the detail to ensure high-quality delivery.
- Demonstrable experience developing and delivering commercially focused campaigns that influence customer behaviour, generate demand, increase adoption and deliver measurable sales or utilisation outcomes.
- Experience identifying target audiences, building local demand funnels and using audience insight, geofencing, partner channels and promotional activity to convert interest into usage.
- Excellent digital marketing capability, with experience across social media, content management systems, SEO, email marketing, analytics, paid media and campaign optimisation.
- Strong copywriting and storytelling skills, with the ability to communicate clearly and persuasively across B2C, B2B and public-sector audiences.
- Confident owning brand, messaging and content standards, ensuring all outputs are consistent, credible and appropriate for the audience.
- Confident using performance data and customer insight to make decisions, improve campaign effectiveness and demonstrate return on investment.
- Commercially minded, proactive and comfortable testing, learning and iterating quickly in a fast-moving environment, with the confidence to propose creative pricing, partnership and promotional approaches that support growth.
- Strong project management skills, with the ability to lead multiple initiatives, manage competing priorities and maintain momentum without close supervision.
- Experience influencing senior leaders, partners, local authorities, community stakeholders and external suppliers, with the confidence to challenge constructively and secure alignment around priorities.
- A confident self-starter with strong judgement, resilience and initiative, able to identify opportunities, make recommendations and lead activity forward without waiting for direction.
- Collaborative and influential, with the ability to bring people together behind a clear plan, create momentum and lead across teams, functions and geographies.
- Curious and ambitious, with a clear desire to keep developing digital, marketing and communications skills as channels, tools and customer behaviours evolve.
- Excellent communication, interpersonal and organisational skills, with strong attention to detail and the ability to manage conflicting deadlines.
- Working knowledge of Adobe Creative Cloud apps, website content management systems, SEO, geofencing and social media best practice.
- Member of CIM or CIPR with demonstration of ongoing commitment to career professional development.
- A driving licence and willingness to travel.
Why work for us
Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities.
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Benefits
As if contributing to and supporting work that makes life better for millions wasn’t rewarding enough, we offer a full range of benefits too. You’ll have the freedom to shape the package that’s right for you and your life. Here are some of our key benefits:
- Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
- 25 days paid annual leave (pro rata)
- Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave
- Pension, share incentive plan, volunteering leave, recognition schemes and much more…
About Us
Balfour Beatty Investments is an international infrastructure investor operating in the UK and US. We develop and finance both public and private infrastructure projects whilst operating a portfolio of long-term infrastructure assets, with a portfolio of PPP concessions in healthcare facilities, highways, energy and transmission, student accommodation, residential regeneration and private housing.
In the US, our portfolio includes Balfour Beatty Communities, a subsidiary dedicated to developing and operating privatised military housing, student and multifamily housing. We also operate Balfour Beatty Campus Solutions, a leading provider of large capital project financing, development and construction solutions for the higher education market.
Diversity and inclusion
At Balfour Beatty we believe that diversity and inclusion are essential components of any successful, happy workplace. Through our Value Everyone Diversity and Inclusion Strategy and Action Plan, we are growing our diverse workforce and developing our inclusive culture where everyone is able to thrive and reach their full potential, regardless of their identity or background. To find out how we are making this a reality, visit www.balfourbeatty.com/diversityandinclusion.
To help and support us with our desired commitment to create an inclusive culture we are members of WISE, enei, Business Disability Forum and the Association for Black and Minority Ethnic Engineers (AFBE). In 2020, we signed the Audeliss and Involve Open Letter to demonstrate our commitment to taking key long term and sustainable actions on Black Inclusion. Balfour Beatty is also a Gold Award holder in the Ministry of Defence 'Employer Recognition Scheme' and actively encourage applications from Armed Forces personnel, veterans and reservists.
As a Disability Confident Employer, we are committed to working with people who have disabilities and long-term health conditions to remove barriers for them in obtaining employment. We are also committed to offering applicants with a disability an interview if they meet the minimum requirements for the role. For more info, visit: https://disabilityconfident.campaign.gov.uk/
We are looking to continually improve our resourcing process and ensure that it is fair and inclusive for all. If you have any feedback on the process, please share this with us at: candidaterecruitmentqueries@balfourbeatty.com.
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