Propel
Growth Marketing Lead (Contract)
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Growth Marketing Lead (Contract)
Contract: 3–6 months, with potential to extend or become permanent
Working pattern: Flexible
IR35 status: TBC, likely outside IR35
Build the growth engine behind a brand-new digital platform.
We’re partnering with a well-funded technology business preparing to scale a new self-serve B2B platform.
As the company’s first Growth Marketing Lead, you’ll shape the end-to-end customer growth strategy from awareness and acquisition through to conversion, retention and repeat bookings. This is a strategic role focused on growth planning, agency leadership and commercial performance rather than hands-on campaign activation. You’ll manage budgets of up to £2 million annually and work closely with Product, MarTech and Content.
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What you’ll own
- End-to-end growth strategy
- Customer acquisition, conversion and retention
- Paid search, paid social and SEO strategy
- CRO and landing-page optimisation
- Attribution, analytics and experimentation
- Agency management and budget ownership
- The customer journey from awareness to booking and rebooking
What we’re looking for:
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You’ll have client-side B2B growth marketing experience within a start-up or scale-up, ideally growing a self-serve digital product.
You’ll also bring:
- Strong agency and budget management experience
- A commercial, data-led approach to growth
- Experience working closely with Product teams
- Knowledge of performance marketing, CRO and attribution
- The ability to balance strategy with pragmatic execution
Relevant backgrounds could include self-serve platforms, SaaS, subscriptions, digital marketplaces, MarTech, FinTech or productivity software.
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