Connecting Education
Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum
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Are you a sharp growth marketer who wants more than a campaign calendar? Ready to own demand generation end-to-end, run real experiments, and drive the numbers that matter most - inbound leads and demo requests - for a product that's genuinely making schools better? This might be the role for you.
The company
Our client is a fast-growing EdTech company on a mission to fix the chaos of school management. Schools are juggling siloed systems that don't talk to each other – creating duplication, frustration, and wasted time. Our client is changing that with one AI-powered platform covering everything from club sign-ups and attendance to parental consent, medical data for trips, and real-time notifications. They started by dominating music department management and are now scaling that approach across schools.
Over 260 schools are already on board – and they're building towards 1,000. The team is close-knit, ambitious, and based in a modern office in Vauxhall.
The role
This is the first dedicated growth hire. You'll have genuine ownership: setting the strategy, running the experiments, and being accountable for the number that matters most – inbound leads and demo requests.
They think about this role as a ‘growth engineer’. Not because it requires coding, but because they want someone who approaches growth the way an engineer approaches a problem: with rigour, curiosity, and a bias for things that scale. You'll work alongside a Client Acquisition Lead who closes the business. Your job is to make sure the pipeline never runs dry.
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This is a role for someone who is genuinely entrepreneurial, comfortable operating without a playbook, and hungry to build something from scratch.
Day-to-day includes:
- Own demand generation across every channel that works – LinkedIn, dinner events, email marketing, paid ads, landing pages, outbound, and whatever else moves the needle
- Test and iterate on messaging to find what resonates with school audiences – then double down on what works
- Build and manage campaigns end-to-end, from copy to targeting to post-click experience
- Set up tracking, measure what works, kill what doesn't – fast
- Join at conferences and industry events to meet the target audience face-to-face
- Use data to inform every decision – from channel prioritisation to copy testing to understanding statistical significance
The package
- £55,000–£65,000 salary + EMI share options
- 6 monthly pay reviews
- 26 days holiday plus bank holidays
- Uncapped training and development budget
- Fast-growing company with real room for progression and the chance to shape your role
- Modern office in Vauxhall
- Weekly team lunches
- Vibrant team with regular socials – drinks, board games, table tennis and team retreats
- Opportunity to work in a uniquely high-performance team – if you're impatient for progress, this is the place you'll thrive
- Regular Mario Kart action!
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To be successful, you will…
- Have a track record of driving pipeline in B2B SaaS or EdTech – you know what it takes to generate demand, not just impressions
- Be comfortable operating as a solo contributor – no team to delegate to, no playbook to follow, no one to blame but yourself
- Be a genuinely strong writer – clear, persuasive, and free of fluff. AI can generate copy; very few people can edit it down to something that actually converts
- Have channel breadth – you don't need to be an expert in everything, but you should have meaningful experience across at least a few: LinkedIn, email, paid, events, or outbound
- Be quantitatively minded – growth is more science than art. You should be comfortable with analytics tools, understand statistical significance, and make decisions based on data rather than gut feel
- Move fast and build things yourself – landing pages, campaigns, email sequences. You get things live quickly and iterate from there
- Be genuinely excited to be in the office every day with a tight-knit team
- Bonus points: experience selling into or marketing to UK schools, a background in education, or a stint as a founder
Apply!
If you're a driven growth marketer who wants to own something, build something, and work with a team that genuinely cares about what they're building – apply now.
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