Role Summary

We are looking for a strategic and commercially minded Growth Marketing Lead (on a 10-month fixed term basis) to play a pivotal role in the next stage of Abel & Cole's growth. This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action.

Leading a team of two channel specialists, you'll optimise some of our most important growth levers. We are a team of 25 marketeers with a full in-house creative team, so you’ll see your work from end to end. You’ll partner with some agencies to help us strategize and execute our above-the-line plan. From data and insight, concept, execute, and deliver, you have full end-to-end responsibility.

If you love uncovering opportunities, balancing challenging the status quo versus having a tried and tested plan, and seeing your ideas deliver measurable results, this role offers the chance to make a real impact in a purpose-led brand.

Key Responsibilities & Objectives

• Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion, and Outbound Calling.
• Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities.
• Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results.
• Lead a culture of testing, learning, and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets.
• Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives.
• A key member of our SEO project team, improving discoverability and helping more customers find Abel & Cole.
• Work closely with our in-house designers, copywriters, analysts, and digital specialists to deliver innovative campaigns and exceptional customer experiences.