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About WYN
London startup helping enterprises save 30% on software contracts. Founded in 2024 by Adrien Bourg & Sergei Tugarinov, both former enterprise sales directors. Grown to a team of 20+ with no external funding. $3bn+ in software spend under management. Seeking a Growth Marketing Lead to report directly to the co-founders, manage one Marketing Manager, and work alongside the SDR team.
The Role
This is a unique opportunity to build WYN’s marketing function from the ground up. With a blank canvas, you’ll shape the strategy, establish the processes and define how marketing supports our growth. As a hands-on player-coach, you’ll own everything from inbound demand generation and paid campaigns to content direction and events, while building the foundations of a scalable marketing function. If you’re someone who thrives on ownership, autonomy and building something from scratch, this is your chance to make a real impact and create a function you can truly call your own.
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What You'll Do
- Build and scale paid ads programs (Google, LinkedIn, Meta) driving qualified inbound leads and measurable B2B pipeline
- Design and execute ABM campaigns targeting enterprise accounts
- Collaborate closely with the SDR team on outbound alignment and pipeline
- Identify relevant industry events for WYN to attend and sponsor, being creative about how to get in front of target audiences and protective of budgets
- Develop marketing processes, tooling, and playbooks as we scale
What We're Looking For
Must-haves:
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- 3-7 years of B2B marketing experience (more than 7 is likely too senior for this role)
- Hands-on B2B demand gen and paid ads experience, not just strategy or agency management
- Proven startup experience, ideally as an early marketing hire during a growth phase (10 → 50 → 100 people)
- UK work rights; based in or willing to commute to London
Nice-to-haves:
- Experience marketing to finance, IT, or procurement personas
- Prior people management or mentoring experience
Not a Fit If
- Entire career at large corporates with no startup exposure
- Only brand, content, or social media background; no pipeline-focused marketing
- Seeking a focus on high-level strategy, delegation of tasks and people management
- Seeking fully remote work
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