Blue Light Card
Growth Marketing Manager
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Blue Light Card. Individually great, together unstoppable
The Role and the Team
BLC Near Me is the platform that connects our members with local offers from businesses in their communities. The Growth Marketing Manager for BLC Near Me role sits at the heart of that effort. Working closely with the Head of Go-to-Market, you'll own the planning and delivery of growth marketing campaigns from awareness and lead generation through to activation and early lifecycle engagement, with a particular focus on attracting and converting small independent retailers. It's a hands-on, high-ownership role with real scope to shape how BLC Near Me grows.
This is initially a six-month fixed-term contract.
What You'll Do
- Plan and execute growth marketing campaigns across relevant channels, with a focus on merchant acquisition, activation, and funnel performance
- Develop audience segmentation, messaging, and value propositions that resonate with small independent retailers and local partners
- Build and manage an experimentation roadmap across channels, creatives, offers, and nurture activity, scaling what works and iterating quickly
- Use paid platforms including Meta, TikTok, LinkedIn, and Google to set up, test, and optimise campaigns
- Work with HubSpot to support lead management, lifecycle journeys, reporting, and continuous optimisation
- Track and report on key funnel metrics including lead volume, conversion, and campaign efficiency, turning insight into clear recommendations
- Collaborate with Product, Data, CRM, and commercial teams to align campaigns with proposition development and sales priorities
- Apply AI tools across research, content development, campaign iteration, and performance reporting to accelerate learning and improve outcomes
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What You'll Bring
- Proven experience in demand generation, with accountability for campaign delivery and measurable outcomes
- Strong grasp of audience segmentation, messaging, and channel testing, with the ability to turn performance insight into better campaign results
- Hands-on experience with one or more paid platforms, including Meta, TikTok, LinkedIn, and Google, covering campaign setup, testing, and optimisation
- Comfortable working with HubSpot or a comparable CRM platform to support lead nurture, lifecycle journeys, and reporting
- Analytical confidence when interpreting funnel metrics, campaign data, and customer insight to guide decisions and prioritisation
- Experience collaborating across commercial, product, data, or CRM teams to deliver joined-up growth activity
- Experience marketing to small independent retailers or local SMEs would be a bonus, but is not essential
Our Culture
Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning, what makes us want to think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We promote hybrid working, and value in-person collaboration so encourage time in our offices – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.
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Blue Light Card is an equal opportunities employer. We're committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- 25 days annual leave plus public holidays and an additional day off for your birthday
- A Moments that Matter day – one extra day of leave each year to use for something that matters to you
- Buy and sell holiday scheme of up to 5 days
- A volunteering/fundraising day – one paid day each year to give something back to the community
- Annual company bonus scheme – linked to both company and individual performance
- Your own Blue Light Card and exclusive access to thousands of discounts
- Personal growth fund of £450 per year to invest in your development
- Private Medical Insurance that includes cover for pre-existing conditions
- Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension
- Enhanced Maternity, Partner, Adoption and Shared Parental Leave
- Healthcare cash-back plan
- Colleague Assistance Programme – 24/7 confidential support whenever you need it
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks and well stocked snack drawers!)
- On-site gym including free HIIT and stretch classes at HQ
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