EnGenious, Inc
Growth Marketing Manager
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About us
Engenious University helps experienced QA engineers move into AI-era roles such as AI Testing Engineer, AI Quality Engineer, and AI-native automation specialist. We do it through live cohorts, mentorship, internships, and hands-on training. Our learners are global, with strong demand in India, LATAM, and other emerging markets.
The role
You'll own the growth of our subscription product, end to end. That means the number that matters: subscribers, recurring revenue, and the unit economics behind them (CAC, LTV, margin, churn).
The offer is still evolving. Today it's mostly self-serve, and we're now testing tiered packages that add live mentorship. If you like shaping the offer while you grow it, you'll enjoy this.
Paid media is the main engine. Contractors run Meta and Google day to day. You set the strategy, offers, creative direction, and budget, and you hold them to results. We're a lean team, so you'll use AI (Claude, Gemini, automation tools) to produce creative, pages, and campaigns at real volume.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you'll own
- Paid acquisition strategy across Meta and Google/YouTube: audiences, geos, budget, and testing
- Packaging and pricing: designing and testing tiers, including mentorship bundles
- High-volume ad creative, mostly AI-produced and driven by performance data
- The funnel from ad to first payment: landing pages, pricing, and checkout, plus sales-call handoff for higher tiers
- Trial-to-paid, activation, and retention through HubSpot lifecycle campaigns
- Reporting on funnel, cohort, and channel economics using PostHog, HubSpot, and ad platforms
- Repeatable systems and automations so growth doesn't depend on you being online
What you bring
- 3+ years in performance or growth marketing, with direct ownership of spend and results
- Hands-on Meta and Google/YouTube experience, including managing agencies or contractors
- Experience growing a subscription, SaaS, or membership product. You think in MRR, CAC, LTV, and churn.
- Real numbers from improving a self-serve funnel, and experience testing pricing or packaging
- Strong conversion copywriting and creative judgment
- HubSpot or a similar CRM/automation tool, and comfort reading funnel and cohort data
- Daily, practical use of AI tools, including building automations or prompt libraries, and producing ad-ready AI images and video
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to have
- Marketing to developers, QA, or other technical audiences
- EdTech or cohort-based program experience
- Hybrid funnels (ad → sales call) or capacity-limited offers like coaching
- Marketing to India or LATAM, including geo-pricing and localization
- Short-form video, community channels, or referral/affiliate programs
- No-code page building (Webflow, Framer, HubSpot CMS)
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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