The RSL Group
Growth Marketing Manager
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RSL Group
RSL Group is a global creative education business supporting learners, educators, and creative professionals around the world. The Group brings together RSL Awards and Rockschool. RSL Awards delivers qualifications, assessments, and publishing across music, performing arts, and vocational education, while Rockschool supports music teachers and schools with performance-focused curriculum, resources, digital tools, and franchising opportunities. At RSL, we believe our success is down to the people who work for us. We are committed to providing opportunities for professional growth and development in a work environment that is innovative, dynamic, and supportive, which values professionalism and academic rigor at its core.
The Role
We’re looking for a commercially focused Growth Marketing Manager to help drive customer acquisition, revenue growth, and digital performance across our portfolio of music, performing arts, and creative education products. This is an exciting opportunity for a data-led marketer who can plan, deliver, and optimise paid media campaigns, improve customer journeys, manage digital funnels, and use insight to turn marketing activity into measurable business impact. Working closely with colleagues across Product, Marketing, Technology, Business Development, and Customer Services, you’ll play a key role in strengthening our digital presence, improving conversion and retention, and helping more learners, educators, and creative professionals discover the opportunities RSL has to offer.
Key Duties and Responsibilities
Revenue & Commercial Accountability
- Own customer acquisition and revenue growth targets across RSL’s portfolio of products and services.
- Monitor and report on key commercial metrics including Return on Investment (ROI), Customer Acquisition Cost (CAC), conversion rates, and revenue attribution, ensuring marketing activity delivers measurable business impact.
Paid Media & Ad Scaling
- Plan, execute, and optimise paid acquisition campaigns across search, social, and display platforms.
- Manage audience targeting, creative testing, channel mix, and budget allocation to maximise performance and scale customer acquisition efficiently.
Funnel Design & Optimisation
- Map, analyse, and continuously improve the end-to-end customer journey from initial engagement through to purchase and retention.
- Identify points of friction or drop-off and implement structured testing programmes to improve conversion rates and customer experience.
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MarTech Stack Ownership
- Work with colleagues to manage, optimise, and integrate the organisation’s marketing technology ecosystem.
- Ensure WordPress, Shopify, WooCommerce, CRM, and advertising platforms operate seamlessly and provide accurate, reliable data for reporting and decision-making.
CRM & Audience Strategy
- Develop and maintain sophisticated audience segmentation and customer lifecycle journeys across diverse customer groups.
- Work closely with the Data Analyst to deliver highly targeted, personalised marketing activity informed by customer data and behavioural insights.
Web & E-commerce Collaboration
- Partner with the Head of Software Architecture and relevant stakeholders to optimise website performance, checkout journeys, tracking infrastructure, and user experience, ensuring digital platforms effectively support commercial objectives.
Product Launch Implementation
- Collaborate with the Product Manager (Creative) and Brand Marketing Manager to deliver successful product launches, ensuring the technical, commercial, and marketing components are fully aligned.
- Oversee tracking implementation, funnel readiness, e-commerce configuration, and performance measurement frameworks.
SEO/AEO Strategy Integration
- Work closely with the Freelance SEO Consultant to align paid and organic acquisition strategies.
- Incorporate SEO and Answer Engine Optimisation (AEO) insights into campaign planning, ensuring paid advertising and organic content work together to maximise visibility, traffic, and conversions.
Performance Reporting
- Monitor, analyse, and report on marketing performance across acquisition, engagement, conversion, and retention metrics.
- Provide actionable insights and recommendations that support continuous optimisation and informed business decisions.
Budget Management
- Manage growth marketing budgets effectively, allocating investment to the highest-performing channels and initiatives.
- Monitor spend and performance to ensure resources are used efficiently and deliver strong returns on investment.
Stakeholder Collaboration
- Work collaboratively with Product, Business Development, Customer Services, Education, and Technology teams to ensure growth marketing activity supports organisational objectives and delivers a seamless customer experience.
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Innovation and Continuous Improvement
- Stay informed about emerging trends, technologies, and best practices in performance marketing, e-commerce, and customer acquisition.
- Continually test, evaluate, and implement new approaches that drive sustainable growth and competitive advantage.
Key Skills and Experience
Essential
- Demonstrable experience in a growth marketing, performance marketing, or digital marketing role.
- Experience developing and delivering customer acquisition and lead generation campaigns across multiple digital channels.
- Proven experience managing paid media campaigns, including Google, Meta, LinkedIn, and other relevant advertising platforms.
- Strong understanding of digital marketing funnels, customer journey optimisation, and conversion rate improvement.
- Experience analysing marketing performance data and using insights to improve campaign results.
- Strong understanding of CRM systems, audience segmentation, and customer lifecycle marketing.
- Experience working with website content management systems and e-commerce platforms.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
- Excellent communication and stakeholder management skills.
- Commercially minded with the ability to align marketing activity to business objectives and revenue targets.
- Experience working collaboratively with technical, creative, and commercial teams.
Desirable
- Experience within education, music, performing arts, or creative industries.
- Knowledge of qualification, publishing, or membership-based organisations.
- Familiarity with marketing automation and CRM platforms.
- Experience managing external agencies or freelancers.
- Experience working with WordPress, Shopify, WooCommerce, or similar platforms.
- Experience using marketing automation and CRM platforms.
- Experience implementing A/B testing and conversion optimisation programmes.
- Experience managing marketing technology integrations and tracking infrastructure.
- Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, or similar reporting tools.
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