DG Group
Growth Marketing Manager
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Job Title: Growth Marketing Manager (Group)
Location: UK
Reporting to: Head of Commercial
Scope: All Group Brands
Role Purpose
The Growth Marketing Manager is accountable for driving profitable revenue growth across all Group B2C brands. This role owns customer acquisition, conversion, retention, and revenue performance across every operating company and manages a global, AI-enabled offshore marketing delivery team to execute at scale.
This is not a campaign management role. It is a commercial growth role with direct responsibility for bookings, revenue, and return on marketing investment.
Key Accountabilities
The Growth Marketing Manager will be measured on:
- Total bookings generated
- Revenue growth by brand and location
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Conversion rates across web and app
- Repeat usage and customer lifetime value
They are the single point of ownership for B2C growth performance across the Group.
Core Responsibilities
1. Revenue & Growth Ownership
- Own the growth plan for each fleet and brand
- Set revenue, booking, and acquisition targets by location
- Allocate marketing spend based on return and market opportunity
- Continuously optimise for profitability, not just volume
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2. Channel Performance
- Lead performance across paid search, paid social, organic, local SEO, marketplaces, and partnerships
- Ensure marketing activity aligns with fleet availability, pricing, and operational capacity
- Work closely with operations to avoid wasted demand
3. Offshore Execution Management
- Manage and direct the offshore delivery team responsible for:
- Paid media execution
- Creative production
- Website and landing pages
- Reporting and optimisation
- Set priorities, targets, and output standards
- Ensure quality, speed, and cost efficiency
4. AI & Automation
- Implement AI-driven tools for:
- Creative production
- Campaign optimisation
- Reporting
- Customer interaction
- Replace manual processes with scalable, automated workflows wherever possible
5. Data & Insight
- Build a clear performance view by brand, city, and channel
- Identify where growth is profitable and where it is not
- Provide the Group with actionable insight, not vanity metrics
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What Success Looks Like
Within 12 months:
- Bookings and revenue are growing faster than marketing spend
- Underperforming markets are identified and corrected quickly
- Marketing is directly tied to fleet utilisation and profitability
- The offshore model is delivering faster, cheaper, and higher-volume output than the former UK agency
- The Group has a predictable, scalable growth engine
Required Experience
- Proven experience growing B2C revenue through performance marketing
- Strong commercial understanding of CAC, LTV, ROAS, and funnel economics
- Experience managing remote or offshore marketing teams
- Comfortable running multiple brands and locations at scale
- Data-driven and financially literate
What This Role Is Not
This is not:
- A social media role
- A brand or PR role
- A content or design role
It is a growth leadership role with direct impact on Group revenue and profitability.
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