Broadway Gaming
Growth Marketing Manager - Prize Draws
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Broadway Gaming
Broadway Gaming is a dynamic and expanding online gaming company operating mainly in the UK gaming market. We offer Bingo, Casino and Slot products across multiple brands.
We have office locations in Dublin, UK, Tel Aviv, Romania, and India.
We're looking for a Growth Marketing Manager
We're an established UKGC-regulated bingo and casino operator expanding into the prize draw market. You'll work across growth, acquisition, CRM, prizes, content, and performance, with support from senior stakeholders and specialist teams across the business.
At our core, we live by five key values that shape everything we do:
- Customers First – We create every experience with our customers at heart.
- Bring the Fun – Passion and fun fuel everything we do.
- Always Evolving – We stay curious, brave, and ready to reinvent.
- Better Together – Collaboration makes us stronger, smarter, unstoppable.
- Do What’s Right – We act with honesty, fairness, and accountability — always.
Responsibilities
- Growth & Strategy — contribute to the commercial roadmap, identifying opportunities across acquisition, conversion, participation, and retention.
- Acquisition — work across paid media, affiliates, partnerships, organic, social, and our existing customer base to grow participation.
- Prizes & Proposition — help shape the prize strategy, source compelling prizes, and develop campaigns that drive entries.
- CRM & Customer Journey — develop lifecycle activity to drive first entry, repeat participation, and retention.
- Content & Social — brief and support engaging content around prizes and campaigns.
- Performance & Analytics — track KPIs including acquisition, conversion, entries, retention, and ROI, turning insight into action.
- Operations & Compliance — work with Marketing, Legal, Compliance, Finance, and Operations to deliver campaigns effectively and within the regulatory framework.
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Requirements
- Ideally 2–4 years' experience in growth, digital marketing, CRM, product, e-commerce, or a similar consumer-focused role. Experience in prize draws, competitions, gaming, gambling, or lotteries is a plus but not essential.
- Strong understanding of digital acquisition, conversion funnels, and customer journeys.
- Experience working with metrics such as CPA/CAC, conversion, revenue, retention, and ROI.
- Strong Excel/Google Sheets and data analysis skills.
- Experience planning, briefing, or optimising digital campaigns and CRM activity.
- A test-and-learn mindset, with experience using A/B testing or performance data to optimise activity.
- Strong project management skills and the ability to manage multiple stakeholders and deadlines.
- A commercial, hands-on approach — comfortable moving between strategy, analysis, and execution.
- Strong communication skills and the ability to turn data into clear recommendations.
- An understanding of responsible and compliant marketing in a regulated environment.
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Benefits
This is an opportunity to help shape a new business proposition, rather than simply manage an established programme. You'll have real ownership across growth and commercial performance, with the support of experienced teams across the wider business.
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