Talent Frame
Growth Marketing Manager
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Growth Marketing Manager
Talent Frame are partnering with our client on a Growth Marketing Manager role. This position involves developing and executing strategies to boost organic search and AI-driven demand, while enhancing website performance and conversion to generate qualified leads.
This role requires someone to have extensive website optimisation and SEO/AEO knowledge. (You don't need in-depth technical SEO capabilities, but a good core SEO/AEO knowledge and strategic understanding).
Key Responsibilities
- Lead and optimise SEO efforts to increase visibility and attract targeted buyers.
- Develop and manage AI-search and AEO strategies to improve organic presence across relevant platforms.
- Implement and oversee website conversion rate optimisation (CRO) initiatives, based on data and user insights.
- Build and execute a testing roadmap using A/B testing to improve landing pages, customer journeys, and engagement points.
- Drive in-house capability by establishing tools, processes, and reporting systems for organic growth, AI search, and CRO activities.
- Analyse performance data to identify growth opportunities and optimise campaigns for qualified lead generation.
- Collaborate across teams to ensure alignment of strategies and deliver continuous improvements.
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Person Specification
- Proven experience in B2B digital marketing with a focus on organic growth and lead generation.
- Hands-on knowledge of SEO strategies and their integration into broader growth plans.
- Familiarity with AI search, AEO, and how changing search behaviour influences demand creation.
- Experience in website optimisation, CRO, and conducting successful A/B testing.
- Strong analytical skills with the ability to interpret data and make data-informed decisions.
- Comfortable using AI tools to enhance research, experimentation, and content workflows.
- Commercial mindset with a focus on activities that deliver measurable demand and pipeline results.
- Excellent organisational skills and a proactive approach to implementing growth initiatives.
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Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
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