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About GoJoe
GoJoe is a global preventative health platform designed to help employers build healthier, higher performing workforces. Our award-winning platform combines gamification, social connection, rewards, and AI features to drive meaningful, measurable behaviour change at scale.
Founded in 2019, we now work with 400+ clients and have users in 150+ countries, and are trusted by global organisations including Diageo, McLaren Automotive, Heineken, Natwest, PwC, and many more. Wearables and connected devices sit at the heart of the experience: we support 60+ activity types across the world’s leading trackers and health platforms, weighting activity fairly so everyone - from wheelchair users to gym-goers to walkers - can engage side by side.
GoJoe is experiencing significant growth across UK and North America, including with large multinational enterprises and replacing legacy wellbeing platforms to unify global health engagement on a single platform. These flagship accounts and a market-leading product are the foundation of the next phase of growth.
The role
This role owns GoJoe's marketing growth engine across paid, SEO/GEO, website optimisation, RevOps, and partnership support. It sits apart from client delivery as a commercial, full-funnel, forward-thinking function focused on generating and converting inbound and new business opportunity. You'll grow the volume and quality of leads coming to us, lift conversion, and ultimately drive more closed-won deals and higher average contract value, with a particular focus on supporting the further expansion into the US market.
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What you'll be doing
- Own and run paid acquisition end to end: Google Search, Performance Max, Demand Gen, LinkedIn, and emerging AI-platform ad channels as they come on stream.
- Own budget, ROAS and CAC and be accountable for spend efficiency and return.
- Drive SEO and GEO/AEO: take the strong foundations already built and maximise them across both technical and content, including owning GoJoe's share of citation in AI search.
- Content creation including website landing page, ad visuals, copywriting, etc.
- Support website growth: work with the Head of Marketing and designer on proposition, messaging, landing pages, and conversion.
- Support the partner-led growth motion: work with broker and insurer partners on content, account mapping, events, and landing pages to help GoJoe pursue more enterprise accounts, particularly in the US.
- Own the RevOps mechanics that connect marketing to revenue: lead capture, scoring, nurture, and handoff to sales.
- Optimise the existing measurement infrastructure (HubSpot, GA, Search Console, Ahrefs) to track, attribute, and improve performance.
- Use competitive awareness to sharpen positioning and copy, especially as we enter the US.
- Use AI platforms heavily and fluently to plan, run, and scale campaigns.
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What we're looking for
Essential
- 3–6 years in growth marketing, demand generation, or inbound / performance marketing; a commercial, results-focused background.
- Hands-on paid campaign delivery across Google and LinkedIn, with real budget, ROAS, and CAC accountability.
- SEO/GEO experience, technical and content.
- Comfortable across the full funnel, from broad awareness through to conversion and closed-won.
- Fluent, experienced use of AI platforms (e.g. Claude) to plan and run campaigns.
- A genuine one-desk operator, keen to run all functions in-house and self-sufficiently.
- Strong conversion copywriting for ads and landing pages.
- Working knowledge of a CRM / martech stack (HubSpot or similar), GA, and an SEO tool (Ahrefs or similar).
Desirable
- Experience marketing to the US, or a clear point of view on how to.
- B2B, SaaS, or enterprise marketing experience.
- Experience working with partner or channel networks (brokers, insurers, resellers).
- Familiarity with Webflow or a similar CMS (teachable).
- Experience with RevOps, lead scoring, or attribution modelling.
Personal
- A team player.
- Someone who enjoys a role with variety and growth opportunities.
- Someone who’s comfortable working remotely.
- Interest in helping scale a business to new heights.
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