Craft
Growth Marketing Manager
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This studio makes brand experiences people actually remember: retail activations, launches, cultural campaigns and brand moments for global retail, fashion and footwear brands, across physical, digital and social. It has built its reputation the hard way - through the work and the relationships around it - and is currently more of a best-kept secret than a famous name. This role exists to change that.
The Role
You own growth marketing as a function. Your job is to build a genuine, engaged audience among retail, footwear and fashion decision-makers, then turn that audience into warm, qualified conversations for the team.
- Running the content engine - campaign breakdowns, behind-the-scenes narratives, industry commentary
- Growing the personal profiles of the Founder, MD and Creative Director alongside the studio brand
- Building a properly segmented case study bank ready to assemble into tailored pitch decks
- Managing awards entries and event presence
- Reading engagement signals to spot real commercial intent
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You report to the Managing Director and work directly with the Founder, Creative Director and client services team - no layers. You're measured on marketing qualified leads created, quality and volume, not vanity metrics. Build this well and you shape what comes next: the team and budget that grow around it.
The Package
- Salary: £45,000 - £55,000, plus a performance bonus tied directly to growth
- Working Model: Hybrid working
- Budget: Committed budget for travel, events, content and tools
- Access: Direct access to the Founder, MD and Creative Director
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The Person
- Experience: Three to six years into agency, brand or B2B marketing - likely a marketing manager or senior executive sitting inside a team rather than running one.
- Skills: You write with a point of view, including in someone else's voice, and you're genuinely drawn to experiential, retail, footwear, fashion and culture. You're numerate enough to tell a follower from a prospect, define success, and present it honestly to senior leadership.
- Drive: Most of all, you want to build something that doesn't exist yet rather than run someone else's playbook.
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