Growth Marketing Optimisation Specialist

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.

Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.

Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the role

As our Growth Marketing Optimisation Specialist, you'll play an important role in supporting Everway's go-to-market strategy through effective marketing operations, automation and data-driven decision-making. You'll manage the systems, processes and insights that help Marketing and commercial teams generate pipeline, improve funnel conversions and measure marketing performance.

Working across our marketing technology stack, you'll analyse and optimise workflows, improve lead routing, strengthen reporting and attribution, and provide operational insight that supports commercial decisions. You'll collaborate with colleagues across Marketing, Sales, Customer, Operations, Data and IT Systems to improve and scale our marketing operations and performance, as Everway continues to grow.

Main responsibilities

In this role, you will:

• Work within the Marketing team to optimise lead and account scoring models, marketing qualification processes and routing automations which enable marketing to sales funnel velocity.
• Collaborate with Marketing, Sales and Rev Ops teams to continuously analyse lead-to-pipeline conversion rates, optimise outbound activity, pinpoint drop-offs, remove bottlenecks, and enable acceleration through the marketing, sales and customer lifecycle.
• Analyse prospect and customer journey engagement, intent signals and buying committee activity to support account-based marketing initiatives and regional go-to-market campaigns.
• Partner with Marketing and Data teams to develop and maintain dashboards and reporting that provide clear visibility of global marketing performance and impact on commercial business KPIs.
• Maintain and advance marketing attribution models that measure campaign, channel and asset impact, from top-of-funnel brand awareness and engagement, to bottom-of-funnel new business sales and customer renewals.
• Align with Marketing and Finance teams to analyse budget spend and marketing return on investment, recommending opportunities to improve cost effectiveness.
• Work with Marketing and Systems teams to implement and optimise automated workflows across our technology stack, which drive efficiencies and enable a high-velocity go-to-market execution.
• Monitor the health of marketing operations processes, identifying opportunities to improve data quality, reporting and automations which drive overall operational effectiveness.