amicable
Growth & Performance Manager
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👋 About us
Our mission is to help people navigate relationship change with kindness, clarity, and practical support. From moving in together to getting married, separating, co-parenting, or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer, and more accessible. We help people focus on what matters most while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
💼 About the role
We're looking for a Growth & Performance Marketing Manager to help grow our divorce, separation, and new relationship services.
This is a hands-on performance marketing role where you'll manage and optimise activity across our paid channels, contribute to our performance marketing strategy, and help us make better use of data, automation, and creative to drive sustainable commercial growth.
You'll be responsible for performance across acquisition and conversion, using paid media, experimentation, and customer insights to deliver against targets including revenue, LTV:CAC, conversion, and lead quality.
You'll work closely with product, brand, sales, data, and CX to connect marketing activity to commercial outcomes. You'll track, analyse, and report on performance, identifying opportunities to optimise campaigns and improve results. You'll also have the opportunity to contribute ideas and recommendations around channel strategy, creative testing, and the wider customer journey.
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This role is ideal for someone who enjoys being hands-on in the platforms, is comfortable working with data, and wants to have genuine ownership and impact within a fast-moving, mission-driven environment.
This is a hybrid role based in our Holborn office, working in the office 2 days per week, or more if you wish.
🔥 Key responsibilities
As our Growth & Performance Manager, you will:
- Manage and optimise multi-channel performance marketing – running and improving activity across Google Ads, Meta, YouTube, TikTok, LinkedIn, and Reddit.
- Drive commercial performance against revenue, LTV:CAC, conversion, and product-mix targets, using data and customer value to inform budget allocation and optimisation.
- Help develop our use of AI and automation – identifying opportunities to improve campaign management, reporting, data analysis, and audience targeting through automation and AI.
- Contribute to creative strategy across UGC, short-form video, and structured creative testing, using performance data to understand what resonates with different audiences.
- Optimise the customer journey through CRO, structured experimentation, and proposition testing, working with relevant teams to identify opportunities to improve conversion.
- Support our approach to measurement and attribution, using platform data alongside approaches such as incrementality testing and other measurement techniques to understand performance.
- Navigate sensitive-category advertising while maintaining strong signal quality through effective tracking, Consent Mode v2, and first-party data.
- Collaborate cross-functionally with Product, Brand, Sales, Data, and CX to improve lead quality, share customer insights, and connect marketing activity to commercial outcomes.
😊 About you
You have strong, recent, hands-on experience running and optimising paid media, particularly Google Ads, Meta, and YouTube, with experience across other paid channels.
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You have a proven track record of improving performance and delivering against commercial targets, such as CPA, CAC, ROAS, revenue, conversion, or LTV:CAC.
You are comfortable managing budgets and making day-to-day decisions around campaign structure, bidding, targeting, creative, and budget allocation.
You have a strong interest in AI and automation, and are keen to explore how these can improve performance marketing, reporting, and data analysis.
You're proficient with data – GA4, Meta Ads Manager, Search Console, BI tools, and A/B testing frameworks are part of your toolkit.
You have an understanding of modern measurement and tracking, including first-party data, conversion tracking, and privacy-led measurement.
Experience with HubSpot or another CRM platform would be beneficial, particularly around understanding the relationship between acquisition, lead quality, and customer value.
You are a clear communicator who can translate performance data into clear, actionable insights for both technical and non-technical stakeholders.
You are highly organised, comfortable managing multiple projects at pace, and enjoy working in a fast-moving scale-up environment.
You are aligned with our mission and values.
⛳️ Compensation, perks & benefits
- Salary: £50,000-£60,000 per year depending on skills, experience, and location.
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Hybrid working: 2 days per week in the office and 3 days from home
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
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Jessica, London
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