Brilliantin Recruitment
Growth & Pipeline Generation Manager
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Growth & Pipeline Generation Manager
Newbury, Berkshire | Hybrid, 3 to 4 days in the office | Permanent | £52k to £65k plus benefits
Are you a pipeline builder, not just a campaign runner?
Our client, a PE backed B2B energy services business, is entering an ambitious growth phase and building a modern, data led pipeline engine to support it. Their marketing team is AI first, lean and commercially focused, and this is a role where the whole top of the funnel is yours to design, build and deliver.
The Role
You will own how the business finds, maps and engages target accounts across its direct customer and channel partner routes to market. Using platforms such as Amplemarket, Cognism and LinkedIn Sales Navigator, you will identify the right companies and decision makers, enrich and prioritise them, and run personalised outreach at scale that turns into qualified MQLs and SQLs. Sales ready leads go to an in house call centre for qualification, and the rest go into nurture programmes you will lead until they are ready to convert.
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What You Will Do
- Turn ICPs and priority verticals into target account lists and map the buying groups within them
- Build automated prospecting workflows covering enrichment, scoring, intent signals and prioritisation
- Design and run personalised outbound sequences across email and LinkedIn, writing copy that cuts through
- Agree MQL criteria, lead scoring and routing with the call centre and sales teams, and run regular lead quality reviews
- Build segmented nurture programmes that bring leads back to sales readiness
- Keep Salesforce as the single source of truth and report on performance from first touch to signed business
- Create outreach, nurture and campaign content, landing pages and sales collateral, using AI to move fast without losing quality
What You Will Bring
- Proven B2B pipeline generation through outbound and account based prospecting
- Hands on expertise with data enrichment and prospecting tools such as Amplemarket, Cognism, Apollo or Sales Navigator
- Strong Salesforce capability, including integrations, lead management and reporting
- Real examples of AI agents, automations or workflows you have built yourself
- Experience working with an inside sales or call centre team on lead handover and feedback
- Excellent outreach copywriting with evidence of strong reply rates
- Working knowledge of UK GDPR, PECR and email deliverability
- A commercial, test and learn mindset and a genuine appetite to roll your sleeves up
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Experience in a PE or VC backed scale up, GTM engineering, RevOps or SDR/BDR leadership would be a bonus. Energy sector knowledge is not required.
Why This Role
No layers between you and the work, visible impact on pipeline at senior level, and the chance to build the engine rather than maintain someone else's. If you enjoy pace, ownership and the bumpy ride of a scaling business, we would love to hear from you.
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