Bitrise
Growth Product Marketing Manager
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Growth Product Marketing Manager – Bitrise
Remote-first role (UK-based)
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing.
About the Role
As Growth PMM, you'll own how we find, reach, and activate new audiences across our product portfolio. Every experiment you run—from messaging refinement to channel selection—will be grounded in product marketing insights. Your work will bridge research-driven strategy and hands-on execution, spanning existing and emerging products to identify growth opportunities.
This is not a performance marketing role or a traditional PMM role. Instead, it’s tailored for someone who thinks in funnels and systems, executes growth experiments, and relies on product marketing as the foundation for all decisions.
Compensation
£70,000–£90,000
What We’re Looking For
Minimum Requirements
- 5+ years in growth marketing, product marketing, product management, or a mix of both, with experience in developer tools
- Strong growth experimentation and core product marketing expertise: research, messaging, ICP (Ideal Customer Profile), GTM (Go-To-Market), and conversion rate optimisation (CRO)
- Experience in acquiring net new developer audiences
- Self-serve/PLM (Product-Led Growth) expertise: activation funnels, conversion optimisation, and in-app messaging
- Ability to pull insights from product analytics, user interviews, web analytics, and campaign data
- Strong project management skills, with proven ability to drive cross-functional alignment
- Thrives in fast-paced, independent environments, with experience designing own workloads
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Fantastic BLACK BELT
- Hands-on experience with mobile DevOps, CI/CD pipelines, or developer infrastructure
- Familiarity with React Native
- Experience organically growing a developer community (e.g., Reddit AMA, forum engagement, niche tech communities)
- Ability to build or lead agentic growth systems (automated campaigns, self-serve tracks, micro-sets)
- Nice-to-have: Examples of past work (landing pages, positioning docs, growth models, launch announcements, or artefacts from courses like Reforge)
Your Responsibilities
You’ll lead, execute, and measure your own growth hypothesis backlog:
- Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised backlog
- Lead GTM for emerging products without established playbooks
- Define and refine messaging across GTM campaigns
- Develop evidence-backed channel strategies (ensuring product-channel fit)
- Build growth models and operationalise fast-performing experiments
- Cross-sell into the customer base via experiments (e.g., upsell, churn reduction)
- Design and run experiments hands-on across:
- Paid campaigns (Google ads, LinkedIn, niche job sites)
- Organic channels (developer forums, grassroots direct outreach)
- Community engagement (office hours, hackathons, conference sprints)
- Product-channel integration (in-app invites, self-serve onboarding)
- Work cross-functionally with product, data teams, and marketing to pipeline experiments to execution
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What We Offer
- Closer look at app development dynamics, shaping tools used by app giants
- Steady career growth backed by a financially stable, expanding company with a global footprint
- A remote-first workflow with opportunities for collaborative in-person time
- A diverse global customer portfolio to manage
- Competitive equity package
- Private medical insurance & life assurance
About Bitrise
Bitrise—by developers, for developers—is a CI/CD platform built to accelerate mobile app development, deployment, and scaling. Our mission? Free developers from grind-heavy processes so they can focus on delivers that matter.
Since launching in 2015, we’ve grown massively, serving tens of thousands of developers whose apps reach billions. From Shopify to Tripadvisor, many go-to market apps rely on Bitrise. A successful Y Combinator company, we’re a proud member of the same peer-group as Airbnb, Reddit, and Dropbox.
Every release? A chance to contribute to better mobile experiences. Will you?
Apply as soon as possible.
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