Barbell Marketing
Growth Specialist (Paid media management & creative strategy)
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Growth Specialist — Paid Media & Creative Strategy
Barbell Marketing | Full-time, Remote
About us
Barbell Marketing is a fitness-focused performance marketing agency based in Dubai. We help fitness brands become the dominant name in their niche.
We've worked with some of the biggest names in the industry — Ghost Lifestyle, Gymshark, Rep Fitness — alongside a roster of 7 and 8-figure challenger brands scaling fast.
We're small, senior, and allergic to bureaucracy. Everyone here owns outcomes, not tasks.
The role
We're looking for one person who can do two jobs that most agencies split across two people badly.
Half of this role is running ad accounts at a high level across Meta, Google, and TikTok. Structuring, scaling, diagnosing, and knowing the difference between a bad week and a broken account.
The other half is creative strategy: researching the market, mining the audience, and generating the angles and concepts that get tested in the account. The ads are the growth lever. The account is just where they get scored.
What you'll own
Paid media
- Full ownership of client ad accounts across Meta, Google, and TikTok
- Account structure, budget allocation, bidding, and scaling decisions
- Daily performance monitoring and in-account optimisation
- Building and running structured test plans (creative, audience, offer, landing page)
- Reporting on ROAS, CAC, MER, and contribution margin — and explaining what the numbers actually mean
- Forecasting and pacing against client growth targets
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Creative strategy
- Deep research: customer reviews, community forums, competitor ads, sales calls, brand data
- Turning that research into a bank of tested angles, hooks, and messaging territories
- Writing creative briefs that a designer, editor, or UGC creator can execute without hand-holding
- Sourcing and directing creators and editors
- Running a structured creative testing pipeline and identifying winners fast
- Iterating on winners to extend their lifespan
Who this is for
You're a scientist in the ad account. You form a hypothesis, isolate a variable, respect statistical significance, and don't kill a campaign because you had a bad Tuesday.
You know the difference between correlation and causation and you can defend a decision with data.
You're a creative outside of it. You understand why a hook works.
You can read 400 product reviews and come out with three angles nobody in the category is running.
You have taste, and you can explain it.
You care about the business outcome, not the platform metric. A 6 ROAS that isn't profitable is a failure.
You move fast, work autonomously, and don't need to be chased.
Requirements
- 3+ years managing paid social and search for e-commerce or D2C brands
- Direct experience scaling accounts at meaningful spend (£/$50k+ per month as min)
- Demonstrable ownership of creative strategy, not just briefing off a template
- Fluency in Meta Ads Manager, Google Ads, TikTok Ads Manager, and Shopify analytics
- Strong written English and the ability to communicate clearly with clients
- Comfortable working remotely across time zones with a Dubai-based team (nothing unreasonable of course)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Bonus points
- You train. You understand fitness consumers because you are one.
- Experience with supplements, apparel, or equipment brands
- You've worked in-house as well as agency-side
- You use AI tools seriously in your research and creative workflow
- You can AI generate / graphic design static ads (big bonus).
What we offer
- Work with recognised brands in the fitness space
- Small team, high autonomy, no layers of approval
- Direct line to founders and client decision-makers
- Competitive salary + performances bonuses.
How to apply
Don't send a generic CV.
Send us:
- A short note on one ad account you scaled — where it started, where it got to, and what you actually changed
- One creative angle you tested for a brand that was outside the box, and the research that led you to it.
We read every application that follows those two steps. We don't read the ones that don't.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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