GTM Activation Marketing Manager - Workday Product

• Owning and implementing campaign activation strategy, plans, and budgets: You will develop, own, and implement integrated campaign plans aligned to commercial priorities for the Workday Product BU. You will define target audiences, messaging, and channel approach, ensuring campaigns are strategically aligned, prioritised, and set up for successful execution, balancing commercial priorities, audience strategy, and resource considerations across concurrent campaigns. You will own campaign budgets and ensure activity is delivered on time and within budget.
• Owning, creating, and activating campaigns and content: You will manage the end-to-end delivery of integrated, multi-channel campaigns to drive defined objectives including brand awareness, demand generation, and pipeline acceleration. You will lead cross-functional campaign orchestration across specialist functions to ensure campaigns are executed effectively across channels and aligned to objectives. Working from core messaging frameworks provided by Product Marketing, your team will apply and adapt campaign messaging across channels and touchpoints including emails, landing pages, webinar communications, nurture flows, and campaign CTAs to support campaign objectives and audience engagement.
• Sales alignment, enablement, and pipeline conversion: You will work closely with Sales and SDR teams to ensure the successful launch, activation, and follow-up of campaigns, driving strong lead management and conversion. You will partner with Sales Enablement on key campaigns to ensure sales teams are equipped with the right messaging, content, and tools to engage prospects and progress opportunities.
• Reporting, accountability, and ROI: You will own overall campaign effectiveness and ROI, reporting on performance across campaigns and activities for the Workday Product BU. You will partner with Marketing Operations and use insights and data to optimise performance and continuously improve campaign effectiveness.
• Strategic alliances with Partners: You will work closely with Alliances and Partner Marketing to identify co-marketing opportunities to enhance campaign reach and impact. You will use market insight to identify new opportunities to drive commercial benefit.
• Working as a team with a focus on collaboration and stakeholder management: You will proactively collaborate as part of the Campaign Activation team and the wider marketing function to deliver against overall OKRs. You will act as a central point of coordination, building strong relationships with stakeholders and acting as a trusted advisor. You will also provide leadership and guidance across campaign activity, helping drive consistency and best practice across GTM activation.

Minimum (essential) requirements:

• Substantial experience in marketing, including at a strategic/management level, with clear evidence of success in prior roles
• Experience in B2B campaign activation and delivery, with a strong track record of executing integrated, multi-channel campaigns
• Experience of developing marketing strategies focused on maximising success in target markets
• Experience in developing and implementing marketing campaigns that drive business results and meet objectives
• Strong experience working with Sales and SDR teams to generate and convert pipeline
• Strong understanding and experience of CRM and marketing automation platforms
• Demonstrated ability to communicate, present, influence credibly, and build strong trusted relationships - at all levels of the organisation and with external partners
• Experience of working in a matrixed environment, collaborating across multiple teams
• Capable of managing multiple campaigns and priorities in a highly competitive and fast-paced environment while meeting deadlines
• Strong interpersonal, verbal, and written communication skills
• Ability to cultivate ideas while aligning to brand and messaging strategy
• Ability to think ‘outside the box’

Desirable:

• Degree or Higher in Marketing, Communications, or a similar, relevant discipline
• Experience within the Workday ecosystem or enterprise SaaS environment
• Experience delivering co-marketing campaigns with strategic partners
• Event and project management experience as part of integrated campaigns
• Understanding of generating leads and managing them through to qualification
• Broad technology experience and awareness of technology trends and their impact on marketing plans

Embracing our differences

At Kainos, we believe in the power of diversity, equity, and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.