Unicorn
GTM Community & Content Manager
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GTM Community & Content Manager – UK & US
📍 Location: London (Hybrid or UK Remote)
🌎 Markets: UK & US
🦄 Company: Unicorn
💰 Salary: £40,000–£50,000 + 10–15% performance bonus
✈️ Travel: Regular trips to the US
About Unicorn
Unicorn is a specialist GTM talent agency helping some of the world's most exciting technology companies build exceptional commercial teams across the UK and US.
But we want Unicorn to be much more than a recruitment agency.
We're building communities that bring together ambitious people working across Sales, Customer Success and the wider GTM ecosystem to learn, connect and progress their careers.
We've already built communities including AEs of London, SDRs of London, Making Moves, Retention Seekers and GTM Leaders, bringing together hundreds of GTM professionals through events, educational content and networking.
Now we want to take that much further.
We're hiring our first GTM Community & Content Manager to take ownership of growing Unicorn's communities, events and content across both the UK and US.
The Opportunity
This is a role sitting at the intersection of community, events, content and social media.
You'll be responsible for making Unicorn one of the most valuable communities for GTM professionals, creating experiences and content that people genuinely want to engage with.
You'll deliver regular events in London while helping us expand our communities into the US, initially focusing on New York.
You'll also own how Unicorn engages with GTM professionals online, particularly through LinkedIn, turning conversations, events and insights from our network into educational content that helps people become better at what they do.
Ultimately, we want someone who can help turn Unicorn into a brand that GTM professionals actively choose to follow, engage with and be part of.
What You'll Be Doing
🎟️ Build Brilliant GTM Events
Own Unicorn's calendar of community events across the UK and US. You'll:
- Plan and deliver regular GTM events in London.
- Help launch and grow our community events in New York and other US markets.
- Source and manage venues, suppliers and event partners.
- Identify interesting topics that GTM professionals actually want to learn about.
- Recruit speakers from leading technology companies.
- Create event formats ranging from panels and fireside chats to workshops, dinners and larger community meet-ups.
- Manage event promotion, registrations and attendee communications.
- Attend and run events in both the UK and US.
- Build relationships with sponsors and community partners.
- Measure attendance, engagement and feedback to continually improve our events.
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There will be regular international travel to the US as part of the role.
🌎 Grow Our GTM Communities
Take ownership of growing communities including:
- AEs of London
- SDRs of London
- GTM Leaders
- Making Moves
- Retention Seekers
You'll also help us launch and develop new communities in the US.
You'll think beyond simply increasing membership numbers and focus on creating a community people genuinely want to participate in.
That means understanding our audience, what they care about and how Unicorn can consistently create value for them.
📱 Own Our Content & Social Presence
Help make Unicorn's LinkedIn presence one of the most useful sources of GTM content in our market.
This isn't about posting generic recruitment content or company updates.
We want to educate, entertain and start conversations. You'll:
- Own the content calendar for Unicorn's LinkedIn presence.
- Create educational content for AEs, SDRs, CSMs and GTM leaders.
- Turn insights from events, speakers and our network into social content.
- Interview high-performing GTM professionals and share what makes them successful.
- Create short-form written, visual and video content.
- Promote upcoming events and share highlights afterwards.
- Engage with conversations happening across the wider GTM community.
- Experiment with new content formats and channels.
- Track engagement and understand what content resonates with our audience.
You'll work closely with our recruiters, who speak to hundreds of GTM professionals and technology companies, turning what we're seeing in the market into useful and relevant content.
🤝 Build Relationships
You'll become one of the most visible people representing Unicorn within the GTM ecosystem.
You'll build relationships with Account Executives, SDRs, Customer Success professionals, GTM leaders, founders, revenue leaders, technology companies, investors, community partners and event sponsors.
Over time, we'd expect you to develop a strong personal network across both the UK and US technology ecosystems.
What We're Looking For
We're open-minded about exactly where you've come from. You could currently work in community, content, events, social media or marketing, either within technology or another fast-moving industry.
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More important is that you're naturally good at bringing people together, understanding what makes great content and creating things people actually want to engage with.
You'll ideally have:
- Experience managing communities, content, events or social media.
- Excellent written communication and copywriting skills.
- A strong understanding of LinkedIn and what makes B2B content perform.
- The confidence to build relationships with senior people within technology companies.
- Strong organisation and project management skills.
- Experience running events from idea through to execution.
- An interest in technology, startups and GTM.
- The confidence to attend events and represent Unicorn publicly.
- A creative mindset and plenty of ideas.
- The ability to work independently and take ownership.
- A willingness to travel regularly to the US.
Experience within SaaS, GTM or recruitment isn't essential, but an understanding of the technology ecosystem would be a major advantage.
Compensation
- 💰 Base Salary: £40,000–£50,000 depending on experience.
- 🎯 Performance Bonus: 10–15%. The bonus will be linked to the things this role can genuinely influence — including community growth, event performance, content engagement and the growth of Unicorn's audience across the UK and US.
Why Join Unicorn?
- 🌎 Build across London & New York Take communities we've already proven in London and help turn them into something international.
- 🎟️ Create events people actually want to attend Work with some of the most interesting GTM leaders and technology companies in the market.
- 📱 Build a meaningful audience Instead of corporate marketing content, you'll create genuinely useful content for thousands of GTM professionals.
- 🤝 Build an incredible network You'll spend your time developing relationships with some of the best commercial talent, founders and GTM leaders across the UK and US.
- 📈 Huge room to grow As the community grows, there's an opportunity for this role to develop into Head of Community & Content, owning a much larger function.
The Bigger Mission
Recruitment will always be at the heart of Unicorn, but we believe the best talent businesses of the future will be built around community, expertise and relationships.
We want to build the place where ambitious GTM professionals come to:
- Learn.
- Connect.
- Find opportunities.
- Get better at what they do.
You'll help us build it.
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