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Job Title
This is a remote role, but you need to be available to work within a two-hour time difference of the UK time zone.
Who are we?
Meet Flowd
One of the fastest-growing marketing services in the UK. We work with some of the world's most interesting brands and have big aspirations to become the leader in our space.
We have an international team of 40 based across our HQ in Manchester, UK and Europe (Skopje). We’re expanding our service fast around the world and we’re now looking for a GTM strategist to join our team and support our clients.
About you?
GTM Engineers are the technical engine of Flowd. You sit inside a pod alongside Customer Success and own the build side of client outbound: turning a target market into an enriched, segmented lead list and a live campaign that books meetings.
This is a hands-on role. You will spend your days in Clay, Instantly, and Claude, designing data workflows and launching campaigns. If you like solving puzzles with data and want to work at the front of where outbound is heading, this is for you.
You have a strong grasp of cold email marketing and the end-to-end process of building highly targeted and nuanced GTM data sets. You're skilled in crafting relevant messaging and using tools like Clay.com to segment and build hyper-targeted prospect lists.
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Efficiency is second nature to you, leverage AI tools like ChatGPT and Claude to streamline your workflow and maximise output. You're results-driven and motivated by delivering real value to both customers and the team.
What You'll Be Doing
- Build and maintain enrichment workflows in Clay
- Source and build lead lists using LinkedIn Sales Navigator and niche data sources
- Build, launch and manage cold email campaigns in Instantly
- Own the data pipeline end to end: research, enrichment, segmentation, campaign build
- Design signal-driven targeting so the right message reaches the right account
- Use Claude across research, copy and data work to move faster and sharper
- Work closely with your pod to hit client targets and keep campaigns performing
What We're Looking For
- Strong experience sourcing and building B2B prospect data
- Solid hands-on experience with Clay, not just the basics
- A methodical, detail-oriented approach to data quality matters here
- Comfort working across multiple client campaigns simultaneously
- Someone who figures things out independently and doesn't need hand-holding
- Experience at a lead gen or outbound agency (nice to have not essential)
- Familiarity with data sources
- You follow what's happening in the GTM/Clay community and bring ideas to the table
- Proven ability to use Claude as part of a daily workflow
- Confidence sourcing and working with niche data points
- Agency or multi-client experience
- Self-starter who can own work and move quickly without hand-holding
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Why us?
- Hybrid working in our city centre office or remote!
- Opportunities to work in different countries with travel paid for!
- Handsome commission structure
- Flexible working hours
- 25 days holiday (plus bank holidays) 🌴
- Christmas shutdown period on top of your annual leave allowance🎄
- Birthday off & early Friday finish
- Dog-friendly office 🐶
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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