Grant Thornton UK
GTM Lead - Advisory
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Alternatively, Grant Thornton
At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.
With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.
Job Description:
MORE THAN YOU EXPECTED
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.
NEW GROUND WON’T BREAK ITSELF.
Every day our teams help people in businesses and communities to do what is right and achieve their goals.
The GTM Lead – Advisory sets and owns commercial direction for the Advisory business, translating Advisory's strategy into a clear GTM plan and acting as the main link between Advisory leadership and the wider Commercial Function.
The role keeps pipeline disciplined, shapes segment strategy, messaging and value propositions for Advisory's markets, and owns local campaign activity that raises the profile of Advisory's people and propositions, while feeding Advisory's priorities and subject matter expertise back into firmwide GTM.
We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.
A look into the role
As a GTM Lead within our CAS practice, your responsibilities include:
Strategy and planning
- Own and develop the GTM strategy for Advisory with business leadership, translating service line and sector priorities into a clear, actionable plan.
- Balance firmwide and Advisory-specific activity, ensuring local plans align to the firm's wider commercial direction.
- Define segment strategy, messaging and value propositions for Advisory's markets and buyer groups.
- Identify opportunities to align the GTM Advisory plans alongside the GTM plans for other areas, such as Audit, Tax, Sectors and Channels.
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Working with the firm
- Alongside the other GTM Lead for Advisory, act as the main link between Advisory and the Commercial Function, representing Advisory's priorities in firmwide GTM planning.
- Feed Advisory's subject matter expertise, market intelligence and priorities into firmwide GTM activity.
- Drive partner and director engagement with firmwide campaigns and initiatives, building buy-in across Advisory leadership.
Local campaign ownership
- Own the development and activation of local campaign activity for Advisory, working with Commercial Growth Services to bring campaigns to life.
- Support Advisory stakeholders to build a point of view and raise their external profile.
- Feed Advisory expertise into both firmwide and local GTM activity, ensuring consistency of message.
Pipeline and data
- Keep pipeline disciplined, working with Advisory leadership to maintain accurate, timely Dynamics data.
- Work with Commercial Growth Services to keep Advisory's credentials, testimonials and supporting materials current.
- Give Advisory leadership clear visibility of pipeline health, campaign activation and delivery risk.
AI adoption and innovation
- Own the AI adoption agenda for Advisory GTM, identifying where AI can improve GTM planning and activity, segmentation and reporting.
- Set the standard for responsible AI use within Advisory GTM, working with relevant firm functions on governance and risk.
- Champion practical adoption of tools like Claude and GT Augment across the Advisory GTM team, turning early use cases into repeatable ways of working.
Key performance indicators
- Delivery of the Advisory GTM plan against agreed milestones, signed off by Advisory leadership and the CCO.
- Pipeline health and conversion for Advisory's priority segments.
- Campaign activation and reach across Advisory's markets and buyer groups.
- Dynamics/CRM data quality and completeness for Advisory.
- Partner and director engagement with firmwide and local GTM activity.
Knowing you’re right for us
Joining us as a GTM Lead, the minimum criteria you’ll need is proven Business Development and Marketing experience within Professional Services, Banking, or Consulting, combined with excellent communication skills and a strong data-driven approach to decision-making. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way.
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- Experience working with CRM/Dynamics data to inform commercial decisions.
- Credible with senior partners and directors; effective at operating across a matrixed organisation.
- Clear, structured communicator, able to simplify complex ideas and land messaging with different audiences.
- Strong commercial curiosity, with a good instinct for where pipeline opportunities sit and how to pursue them.
Knowing we’re right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
We’re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.
Beyond the job
Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.
We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.
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