Sales enablement and partnership

• Drive consistency and clarity in how EMEA talks about native home screen ad products and solutions. Build and maintain high-quality sales materials including pitch decks, one-pagers, narrative frameworks, product documents, FAQs, objection handling guides, and vertical-specific collateral. Maintain a strong relationship and tight feedback loop with the sales organisation to identify market friction points, training gaps, product issues, and collateral needs in real time.

Thought leadership

• Be the subject matter expert for native home screen formats and CTV advertising in EMEA. Maintain a deep understanding of Samsung’s product capabilities, broader industry trends, and the competitive landscape, and create materials that educate client-facing teams on key topics within the native and connected TV advertising space.

What We Need For This Role

To be successful, you will possess the following skills and attributes:

• 7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry.
• Proven track record of end-to-end ownership of bringing products to market - managing product testing, developing value propositions and positioning, and working with Finance, Yield, and Operations teams to ensure appropriate pricing and processes are in place.
• Exceptional storytelling, writing, and presentation skills with the ability to translate complex products and data into compelling sales collateral and content.
• Deep understanding of CTV and connected TV advertising - how it is bought, sold, and measured in EMEA markets.
• Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams.
• Excellent organisational and project management skills, strong attention to detail, and the ability to manage multiple priorities.
• Action-oriented self-starter comfortable with ambiguity, able to lead a product domain independently in a fast-paced and dynamic environment.
• Pan-European experience in media and advertising markets preferred.

Why join our team?

As GTM Lead, CTV you will be at the forefront of shaping how Samsung’s native home screen ad solutions are developed and positioned in the EMEA market. ESBO Product & GTM is an integrated function that brings product and commercial talent together into one team, giving this role genuine proximity to both the product roadmap and the commercial outcomes it drives. Samsung’s home screen formats offer advertisers something genuinely distinctive - a high-impact, top-of-funnel branding environment built into hundreds of millions of devices globally. This is a unique opportunity to own the go-to-market strategy for one of Samsung’s most differentiated advertising products and make a tangible commercial impact across EMEA.

What does success look like?

Success will be evident through strong working relationships with key collaborators across the Ad Experiences domain, Global P&E, and the sales organisation; and through the successful execution of GTM strategy and product launches for native home screen formats. The sales team pitches with confidence and clarity. The Samsung Ads narrative in market is cohesive. The partnership with the Native TV Ad Formats Product Lead is seamless, GTM and product working in lockstep from day one. Client-facing teams have what they need before they ask for it, and advertiser feedback is structured, continuous, and visibly influencing the roadmap.

Skills And Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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