Cpl
GTM Process Analyst
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GTM Process Analyst
Location: Remote
Contract: 12 Months
Rate: Up to £320 per day
IR35: Inside IR35
The Role
We’re looking for an experienced GTM Process Analyst to bring greater structure, consistency and operational rigour to how revenue teams execute across Sales, Marketing and Customer Success.
You’ll work across the Go-to-Market organisation to analyse existing processes, identify gaps and inefficiencies, and design scalable processes and policies that improve how teams operate.
This is an ideal opportunity for someone from a Sales Operations, Revenue Operations (RevOps) or GTM Strategy background who is comfortable taking ambiguous or inconsistent ways of working and turning them into clear, measurable and repeatable processes.
Strong hands-on experience with Salesforce and Clari is essential.
Key Responsibilities
- Analyse existing GTM processes across Sales, Marketing and Customer Success, identifying gaps, inconsistencies and opportunities for improvement.
- Design, document and standardise end-to-end processes, workflows, policies and operating procedures.
- Establish clear governance around GTM processes and ensure consistent adoption across revenue teams.
- Work extensively with Salesforce and Clari, ensuring processes and policies are effectively reflected within the systems used by commercial teams.
- Support improvements across areas such as pipeline management, opportunity management, forecasting, sales stages and revenue reporting.
- Define KPIs and operational metrics to measure process effectiveness, adoption and GTM performance.
- Partner with Sales Operations, RevOps, Sales Leadership, Marketing, Customer Success and other stakeholders to understand requirements and translate them into scalable solutions.
- Facilitate workshops and stakeholder sessions to map current-state and future-state processes.
- Identify process bottlenecks and recommend practical solutions that improve efficiency and predictability.
- Support change management, communication and adoption of new processes across the organisation.
- Produce clear process documentation, policies, playbooks and supporting materials.
- Monitor adoption and effectiveness following implementation, using data and stakeholder feedback to drive continuous improvement.
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Essential Experience
- Strong experience as a Business Analyst, Process Analyst, Sales Operations Analyst or RevOps/GTM Operations professional within a commercial environment.
- Proven experience working across Go-to-Market / revenue operations, ideally spanning Sales, Marketing and Customer Success.
- Strong Salesforce experience is essential, with a good understanding of how CRM processes support pipeline, opportunity and sales management.
- Hands-on Clari experience is essential, particularly within forecasting, pipeline management or revenue operations.
- Demonstrable experience designing, mapping and improving business processes.
- Experience creating and implementing GTM policies, governance and operating standards.
- Strong understanding of the sales lifecycle, pipeline management and forecasting processes.
- Experience defining KPIs, metrics and reporting to measure operational performance.
- Strong stakeholder management skills with the ability to work across both operational teams and senior commercial leadership.
- Experience supporting change management and process adoption within complex organisations.
- Able to take ambiguous business problems and turn them into structured, practical and scalable solutions.
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Desirable
- Experience within a large-scale or global GTM organisation.
- Previous experience within Revenue Operations / Sales Strategy & Operations.
- Experience supporting Salesforce or Clari transformation, optimisation or implementation programmes.
- Knowledge of wider GTM technology stacks and integrations.
- Experience working within fast-paced, transformation-led environments.
If you are interested please apply or send your CV to luke.sandilands@cpl.com
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