Duelbits
Head of Acquisition
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Who we are
Duelbits is a crypto-native entertainment platform spanning Casino and Sportsbook. Built for players who live online and move fast, we operate at the intersection of crypto culture, gaming and internet entertainment. Our acquisition engine combines affiliates, paid media, SEO, creators and emerging Web3 channels to drive high-value player growth globally. We're fully remote, performance-driven and built on speed, ownership and execution.
What we’re looking for
Duelbits is looking to engage a Head of Acquisition to own and scale our always-on acquisition channels across affiliates, paid media, SEO and emerging Web3 opportunities. This is a senior, commercially accountable opportunity with direct responsibility for FTD growth, eCPA efficiency and early-lifecycle player value. You'll build a predictable, scalable acquisition engine that delivers consistent growth, maintains healthy unit economics and reduces dependency on individual channels or partners. Working closely with our Streamer Manager, CRM, VIP, Social, Product and Partnerships functions, you'll ensure acquisition supports the entire player lifecycle.
What you'll be doing
Acquisition Strategy & Channel Ownership
- Define and execute acquisition strategy across affiliates, paid media, SEO and Web3-native channels.
- Build a stable, growing FTD baseline and optimise budgets using eCPA, incremental return, LTV:CAC and market opportunities.
- Develop a diversified acquisition mix, using the sports fixture calendar and emerging platforms to identify growth opportunities.
- Collaborate with Product to optimise onboarding, landing pages and conversion flows.
Scalable Systems & Operations
- Build scalable acquisition infrastructure, playbooks and processes.
- Establish a clear operating rhythm across daily pacing, weekly optimisation and monthly budget allocation.
- Introduce AI and automation for bidding, alerting, reporting and creative testing.
- Develop repeatable frameworks for launching new channels, markets and partners.
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Affiliate Programme Ownership
- Own the affiliate programme end to end, including onboarding, negotiations, optimisation and performance management.
- Structure and optimise CPA, RevShare and hybrid commission models based on player value and long-term profitability.
- Manage affiliate platforms, tracking, attribution and reporting while maintaining strong commercial relationships.
- Monitor affiliate activity for brand and regulatory compliance.
Paid Media, SEO & Performance Marketing
- Oversee paid acquisition across Meta, TikTok, Google, programmatic, display and other relevant channels.
- Own SEO strategy, attribution infrastructure and cross-channel tracking, including Voluum or equivalent platforms.
- Drive continuous testing across creatives, targeting and conversion funnels.
- Manage agencies and partners against ROI targets while navigating crypto-related advertising restrictions.
Creator & Streamer Collaboration
- Work closely with the Streamer Manager to align creator activity with always-on acquisition.
- Ensure consistent tracking, attribution and performance measurement across creator and streamer traffic.
- Align budgets, eCPA benchmarks and player-quality metrics across channels.
- Coordinate acquisition activity around major campaigns and sporting events.
Revenue & Commercial Accountability
- Own the acquisition P&L, delivering against FTD, eCPA, payback and revenue targets.
- Forecast channel performance and provide structured reporting against commercial KPIs.
- Collaborate with Finance on affiliate, media and partner cost reconciliation.
Leadership & Team Development
- Lead and scale a high-performing team across affiliates, paid media, SEO and analytics.
- Establish clear KPIs, accountability and performance expectations.
- Build scalable team structures and strong cross-functional alignment.
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Stakeholder & Market Alignment
- Provide data-driven insights into acquisition performance, market trends and competitive positioning.
- Present acquisition strategy, results and commercial opportunities to senior leadership.
- Collaborate across CRM, VIP, Social, Product and the Streamer Manager to align acquisition with long-term player value.
What you bring
Core Capability
- 5+ years' experience in acquisition and growth within a crypto-native iGaming brand.
- Proven success scaling always-on acquisition across affiliates, paid media and organic channels while maintaining healthy unit economics.
- Deep understanding of affiliate economics, including CPA, RevShare, hybrid models and NGR.
- Commercial ownership of budgets, forecasting and ROI optimisation.
- Strong analytical understanding of LTV:CAC, incremental returns and cohort analysis.
- Experience leading and scaling teams in fast-paced, remote environments.
- Excellent negotiation skills across affiliates, agencies and commercial partners.
Advantageous Experience
- Token partnerships, DeFi integrations and community-led acquisition.
- Sportsbook acquisition dynamics.
- An established network of iGaming affiliates or media partners.
- Experience working alongside creator and streamer programmes.
- Hands-on experience using AI for marketing optimisation and automation.
What we offer
- Competitive service fees with performance-linked incentives.
- Fully remote, international collaboration model.
- High ownership and direct impact on growth and revenue.
- Opportunity to build and scale a core revenue-driving function.
- Collaboration with a high-performing, data-driven global team.
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