Groove Pillows
Head of Acquisition- UK Retail eCommerce
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About Groove
Groove Pillows exists to help people sleep more comfortably and wake up feeling their best. Through carefully developed products and straightforward advice, we make it easier for customers to find solutions that genuinely work for them. We're a UK founded, DTC scale-up built on high standards, thoughtful decision-making and a commitment to doing right by our customers. Every product, process and improvement is guided by the same goal: delivering a better sleep experience from start to finish.
Company Culture
Groove is a small yet established remote team that offers true flexibility in return for a strong sense of ownership and accountability. People are trusted to manage their work independently, contribute ideas and take responsibility for driving the best outcomes. Within our long-tenure team we're proud of our low-friction culture and we believe the best business outcomes stem from a healthy work-life balance, fair pay and our team bringing their true selves to work.
About the Head of Performance role
We’re hiring a Head of Acquisition to work in partnership with our Managing Director, with the main goal of scaling reach through the major traffic acquisition channels - putting Groove Pillows front and centre for anyone with sleep related discomfort.
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Whilst the role will continually grow in scope to include CRO and neighbouring free channels, the priority for the initial contract period will be performance marketing, especially Meta and Google, and as such we’re specifically seeking candidates with extensive in-house experience of scaling small retail businesses to the next level on these platforms beyond the ‘best practice foundations’.
This is initially a part-time (20-24hrs per week) contract with genuine scope to step into a long-term Digital Director position for 2027, including performance incentives and option for permanent employment.
Email Applications Only
Key Responsibilities
- Efficiently scaling all paid channels - adding real complexity to our existing winning strategy and structure within Meta & Google. We’re looking for comprehensive, up-to-date technical and structural expertise here, beyond the routine day-to-day platform management.
- Collaborate with the leadership team to expand our Ad Creative strategy.
- Consider, scope out and execute additional paid media opportunities outside of the core platforms
- Collaborate with the Managing Director on business-wide projects that have a growth element, supporting brand and product directives with a suitable go-to-market digital strategy.
- Expand the existing CRO testing program contributing from hypothesis to evaluation, and incorporating the paid platforms in the on-site experimentation funnels.
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We are genuinely seeking someone who can step into a longer-term director role with profit and performance incentives after this initial contract period.
As such, we’re exclusively looking to receive applications from those with:
- Minimum of 5 years experience across 2+ clients or companies with Paid Media Acquisition.
- UK dominant retail ecommerce leadership experience. Consumer retail is a must - not SaaS, Lead Gen or B2B.
- Both technical and strategic understanding of Google and Meta Ad Platforms, including recent trends, algorithms and best practice.
- Capacity and genuine interest in a contract-to-perm role.
Please note: We’re ONLY accepting applications via Email & Cover Letter to: hr@groovepillows.co.uk
Closing Date: Monday 31st August 2026
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