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Head of AdTech Sales
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Head of Programmatic AdTech Sales (Player-Coach)
Programmatic AdTech | Scale a Category-Defining Platform
- Salary: Negotiable £130,000 to £150,000 base
- Plus: Bonus and Equity
- Location: Hybrid London/Manchester/Remote
Our client is a unique scale up in the Programmatic AdTech space - they’re agentic AI platform is the only one on the market that jointly optimises creative and media placement at true impression level based on deep content-creative relevance (not just contextual categories or separate DCO).
Key Differentiators They Emphasize:
- Unified real-time decisioning (content + creative + signals) rather than sequential or siloed tools.
- Proprietary Relevance Score and “only serve when relevant” logic.
- Extreme transparency (full-path URLs + per-impression creative/variant reporting) that “legacy platforms hide.”
- Agentic AI delivering “human-level” decisions at scale (claimed to achieve in seconds what would take years manually).
- Cookieless strength + live-signal dynamism (weather, odds, feeds, etc.).
- Seamless DSP overlays (esp. Trade Desk) + managed options + marketplace.
- Backed up with proven results for real enterprise clients across retail, auto, travel, electronics and entertainment that cut through the noise: 30% lower CPA, 3x longer attention, 21% brand-lift uplifts.
- They have also recently expanded into dynamic pre-roll video and launched a first-of-its-kind Relevant Marketplace.
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We’re growing fast. Now we need a commercially sharp, hands-on sales leader to help us scale further.
The Role
This is a true player-coach Head of Sales role. You will personally own and close strategic agency and brand deals while building and leading a high-performing sales team. You’ll sit at the centre of our next phase of growth — turning our unique technology advantage into accelerated revenue across the UK (and beyond).
What You’ll Do
- Directly sell our Relevance Agent solution into target agencies (holdco's and independents) and brand-side marketing/procurement teams.
- Own the full sales cycle for complex programmatic AdTech deals — from discovery through commercial negotiation and expansion.
- Build deep relationships with media, programmatic and creative stakeholders who buy or influence AdTech platforms.
- Lead, coach and scale a small but ambitious sales team while remaining highly active in the market yourself.
- Partner closely with product, commercial and leadership to refine go-to-market, pricing and packaging as we expand.
- Drive pipeline quality and drive predictable revenue that supports our aggressive growth ambitions.
What We’re Looking For
- Credibility in sales, meaning you have held down a successful role as an IC or Sales Leader (Player/Coach) for a min 3 years+.
- Proven track record selling programmatic AdTech solutions into agencies and brands (display, video or related).
- Deep understanding of the current programmatic landscape — DSPs, cookieless targeting, contextual, DCO, brand safety, and the real buying dynamics inside agencies.
- Existing relationships and credibility with agency stakeholders and brand decision-makers.
- Player-coach mentality: you still love winning deals yourself as an IC and know how to multiply that through a team.
- Comfortable operating in a high-growth, high-ambition scale up environments where you will be required to build and scale and pitch in across the teams.
- Commercially sharp, transparent, and motivated by building something category-defining rather than just hitting a number.
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Why This Opportunity
Most AdTech sales roles involve selling incremental improvements or fighting on price. This is different. You’ll be selling a platform that genuinely changes how relevance is delivered and measured on the open web — with the transparency and performance data to back it up.
If you’re ready to lead from the front and help take a proven, differentiated AdTech platform to the next level, we want to hear from you.
How to Apply
CV’s to hello@raise-gtm.com
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