FordeBaker
Head of Advertising (Amazon + TikTok Shop)
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Head of Advertising (Amazon + TikTok Shop)
About FordeBaker
FordeBaker is a full-service marketplace agency. We turn brands into marketplace best sellers. We have a proven track record of achieving rapid growth for a wide range of clients in sectors including beauty, personal care and nutrition on Amazon and TikTok Shop.
Our multinational team has a wealth of experience. We specialise in working with ambitious brands who desire a higher standard of strategic, commercial and marketing consultancy services.
This role is open to candidates in the UK only. We do not provide sponsorship.
Email tom@fordebaker.com with your CV to apply.
The Role
We're looking for a Head of Advertising to lead our Amazon and TikTok Shop advertising practice: managing and developing the team, setting and delivering client performance strategy, and shaping how FordeBaker delivers advertising services. This is a senior, client-facing leadership role combining hands-on commercial and technical expertise with people management and agency growth responsibility.
This is a practitioner role. We're looking for someone who personally manages ad accounts, not just oversees them. You thrive by staying hands-on and understand that it is essential to honing your own skillset, staying credible with the team, and being able to support and coach effectively.
Key Responsibilities
Team Leadership & Development
- Lead, manage and develop the Amazon advertising team, setting clear goals and building capability across the group
- Own performance management, coaching and career development for direct reports
- Build a high-performing culture focused on client outcomes and continuous improvement
Strategy & Performance
- Develop and own advertising strategies that improve client performance across Amazon Sponsored Ads and DSP
- Design and execute strategies for launching brands into new international marketplaces
- Set the standard for what "outstanding" advertising service looks like at FordeBaker, and embed it across client accounts
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Hands-On Account Management
- Personally manage a portfolio of ad accounts alongside leadership duties, maintaining direct, practitioner-level involvement in campaign strategy and optimisation
- Use this hands-on work to stay current on platform changes, sharpen personal expertise, and lead by example for the wider team
Amazon DSP & AMC
- Demonstrate strong, hands-on capability with Amazon DSP campaign strategy and execution
- Use Amazon Marketing Cloud (AMC) to build audiences, uncover insights and inform cross-channel media strategy
TikTok Shop Advertising
- Take ownership of developing FordeBaker's TikTok Shop advertising service, currently in its infancy, into a mature, scalable offering
- Define strategy, processes and best practice for TikTok Shop campaigns as the service grows
- Define our creative requirements and partner with our TikTok and Creative leads to develop our capabilities to produce high volume and effective creatives.
Automation & AI
- Identify and implement opportunities to automate campaign management, reporting and optimisation workflows
- Apply AI tools to drive efficiency gains and performance improvements across the team's ways of working
- Own and develop our relationships with ad tech and other software providers
Insights & Organic Performance
- Use Search Query Performance (SQP) data and other Amazon insights to improve both paid ad performance and organic keyword visibility
- Translate insights into actionable recommendations for clients and internal teams
Commercial & Forecasting
- Build forecasts and financial models to determine appropriate spend levels and ROAS.
- Support commercial decision-making on client investment levels and budget allocation
Business Development
- Contribute to new business efforts, including pitches, proposals and scoping of Amazon and TikTok Shop services
- Represent FordeBaker's Amazon advertising capability in prospect and client conversations
- Identify and develop opportunities to upsell DSP services to existing client services
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What We're Looking For
- A high energy individual who wants to have an impact, achieve great results for clients and does not relent in the pursuit of creating value for the agency.
- Proven experience managing and developing a team within an Amazon advertising environment. Previous experience within an agency is preferred.
- A genuine practitioner — currently and consistently hands-on managing ad accounts, not solely working through others
- Demonstrable, hands-on experience with Amazon DSP and AMC
- A track record of developing and delivering advertising strategies that measurably improve performance
- Experience launching or scaling brands into new international Amazon marketplaces
- Practical experience using automation and/or AI tools to improve efficiency or performance
- Strong working knowledge of SQP and other Amazon insight tools, with the ability to connect them to organic and paid outcomes
- Commercial fluency — comfortable building spend/ROAS models and forecasts. Understanding of how to maximise performance with 1st party data, customer lifetime data etc.
- Experience contributing to agency business development (pitches, proposals, prospect conversations)
- Excellent communication skills, confident presenting strategy and performance to clients at senior level
Advantageous
- Experience with TikTok Shop advertising, particularly an understanding of the vital role of creative volume, variety and continued testing in driving performance
What We Offer
- Salary: £70,000
- Commission on new business leads
- 34 days holiday (we don’t force people to take public holidays off)
- Pension
- Annual learning fund
- The freedom to work where you want and manage your own schedule
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