L'Oréal
Head of Advocacy & Influence - Consumer Products Division
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Head of Advocacy & Influence - Consumer Products Division
As the Head of Advocacy & Influence for the Consumer Products Division, you will set and implement our vision to be the most talked about, most loved, and most futureproofed makeup brands in the industry. You will lead your team to drive a forward-thinking Social strategy across all channels – ensuring we’re always present and relevant on the hottest makeup platforms, leading the latest trends (e.g., winning on Live). In addition, you’ll develop a clear Advocacy strategy for the team to execute – ensuring we’re building our brands with the most relevant people and partners – from influencers, to celebrities, to journalists, and relevant brands & charity partners. Finally, you’ll be OBSESSED with bringing consumers into our brand, as well as exploring new ways to build strong communities within our brands through platforms like Bulbshare. You will work closely with the CMO team and alongside the CPD Head of Digital Transformation and be a key pioneer of Advocacy & Community for Digital-native brands within the Group.
A DAY IN THE LIFE
- Manage, coach & grow a strong team of Social Brand Managers, Senior Advocacy Manager & Assistant – ensuring we have the right profiles & ways of working in place to maximize our brands’ vision
- Be a key close partner for our UKI CDO team, as well as our Digital & Ecommerce teams working closely with retail partners
- Building close partnerships with relevant external stakeholders – such as Platform leads, retailers, talent agencies
- Sharing best practices & knowledge across the Consumer Products Division
- Drive the vision for our 3 brands’ advocacy missions to prioritize brand love & talkability, with a future-proofed strategy
- Platforms: Overseeing Social Brand Managers’ creation of all organic & paid content across Social channels, ensuring it’s hyper-relevant & forward thinking. Ensuring we’re on the right platforms & looking into future opportunities, overseeing the team’s real-time analysis of what’s working & not
- People: Setting a clear vision for your team on our celebrity & influencer strategy in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities
- Partnerships: Working closely with our PR, brand & charity partners, overseeing the Comms Manager to ensure best-in-class partnerships with our key stakeholders, and creating cut-through events & brand moments to engage our communities.
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Who You Are
- Proven experience in Social, Advocacy, Influence or Comms – ideally within a fast-paced consumer brand, agency or media environment
- A strong people leader with a track record of managing, coaching and growing multi-disciplinary teams
- Deeply knowledgeable of the social and influencer landscape, with a natural instinct for cultural relevance
- Commercially astute – able to connect brand love and talkability to tangible business impact
- A confident and credible communicator, comfortable influencing senior stakeholders internally and externally
- A self-starter who thrives in fast-paced, ever-evolving environments
- Collaborative by nature, with the ability to build strong relationships across functions and with external partners
- Data-driven with a sharp eye for performance – you know what's working and you act on it quickly
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
- Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
- Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's, and Garnier!
- Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
- We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritize what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
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Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carol's Daughter.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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