Raylo
Head of Analytics - Commercial Strategy
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Why We Exist
The world is moving away from rigid ownership models in favour of more flexible, affordable access. Yet the $1.5 trillion device market has barely moved.
Our mission is to transform how technology is bought, used and reused — creating better outcomes for customers, brands and the planet.
What We've Built
Raylo is the subscription infrastructure that enables leading electronics brands, including PlayStation, HP and Dyson, to move from one-off device sales to recurring subscription programmes that increase conversion, deepen loyalty and capture more lifetime value.
- We have over $90M ARR
- We’re profitable, growing fast
- We have over a quarter of a million subscriptions across consumers and small businesses
- Customers trust us too, with a 4.5/5 Trustpilot rating from more than 20,000 reviews
For customers, the experience is simple: subscribe to a device, get support throughout, upgrade when you want, and return it when you’re done. Behind that sits an AI-powered operating system that executes and manages device subscriptions end to end: credit and fraud decisioning, lifecycle operations, and the financing engine that enables brands to run subscription programmes at scale.
Brands can unlock a powerful new growth engine with Raylo across embedded checkout, Raylo.com and the customer app — converting more DTC customers, reaching subscription-first demand, and driving repeat upgrades that compound customer lifetime value.
The impact of our circular model is big. We cut emissions per device by around 50% compared to buy-and-discard. We’re B Corp certified, backed by Macquarie, NatWest and Channel 4 Ventures, and recognised by Tech Nation’s Future Fifty.
How We Work
AI is changing what small, ambitious teams can build. Companies that embrace it will define the next decade.
Raylo is uniquely placed to benefit. We combine proprietary technology and data with the orchestration of physical assets, operating across credit, fraud, pricing, logistics, refurbishment, resale and customer care. With AI improving every cycle, our moat deepens with scale.
At Raylo, AI is woven into how we work every day. We don’t ration access or hedge our bets. Our people use the best models and tools, and we expect them to do things that weren’t possible a year ago. Processes that used to be good enough are being rebuilt. Teams are replacing spreadsheets with bespoke tooling, and anyone can query our data layer in plain English and get a real answer in seconds.
We give every team their own hackathon: a chance to step back, start with a blank sheet, and ask: if we were starting today, how would we do this?
The more we automate, the more human judgement matters. AI gives people back time, and we expect them to spend it on the things no model can replicate: conversations, trust, craft and team judgement.
We hire to a high bar. You’ll work with people who push you, raise your game and expect you to do the same. We want every person at Raylo to do the best work of their lives, and enjoy doing it.
Our Core Values
- 💡 Be deeply curious – We thrive on innovation through diverse approaches, views, and people.
- 👟 Walk in your customer’s shoes – To build the best products and make the best decisions for the long term, we must figure out what our customers need, not just what they want.
- 🎯 Focus and execute – We have a big vision, but we believe in nailing the most important problems first.
- 💥 Be gritty – Only gritty teams succeed. Our individual ownership, passion, and perseverance mean we’re a team through thick and thin.
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What to Expect
We’re looking for an ambitious Head of Analytics- Commercial Strategy to join us here at Raylo. This role is to be the business’ lead on commercial analytics and unit economics. You’ll own pricing for all of our customer propositions, be a key part of future partnerships and drive learning and innovation across these areas. Using data-driven insights, you’ll analyse how we can better understand how we can use pricing as a lever for growth and use this knowledge to help sustainably scale the business.
Our Commercial and Pricing Strategy is core to Raylo’s proposition of enabling consumers, businesses and OEMs to access tech in a more sustainable, circular consumption model. You’ll use your deep analytical and technical expertise to play a key role in accomplishing this mission, both within our existing products and partnership and working with our commercial team on new partnerships. This is a truly unique opportunity for an aspiring commercially minded analytics leader to step into a role that will anchor the strategy of category-defining business.
In 2026, Raylo stands out with its groundbreaking approach to retail electronics and has massive ambitions for growth in the UK and internationally. You’ll collaborate closely with the leadership team and co-founders, C-Suite, and senior business leaders. Your ideas and leadership will play a critical role in shaping the future of a key strategic advantage for Raylo.
What You’ll Do
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Own the pricing test programme
- Design and run a continuous programme of live pricing experiments on Raylo.com and in partner checkouts: price points, term length, upfront versus monthly, upgrade pricing, promotional mechanics
- Decide what to test and in what order, based on where the value is, not where the test is easy
- Build the measurement approach yourself: sample sizing, guardrail metrics, how you separate a genuine conversion lift from a margin transfer
- Read results honestly, including the ones that say your hypothesis was wrong, and get the winners shipped into live pricing
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Build the ancillary product line with Product
- Partner with Product to design and price the products that sit alongside the core subscription, such as insurance, damage cover, accessories, add-on services and end-of-term options
- Size the opportunity, model the take-up and margin, and set the price
- Work through the whole economic chain with Finance and Risk: attachment rate, claims or cost experience, effect on churn, effect on residual value
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Price new OEM partnerships
- Sit with the Sales and Partnerships team on live OEM deals and design the subscription proposition: what the customer pays, what the brand funds, what we hold
- Build the deal model, find the structure that works commercially for both sides, and be in the room to defend the numbers with the partner
- Set the rules for what we will and won't sign, so the commercial team can move fast without eroding margin
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- Own how pricing works as a discipline
- Own the pricing framework across categories: how we segment the portfolio, which logic applies where, and how residual value, credit performance and lifetime value feed the price
- Bring recommendations rather than options. Lead with your view and what you need to execute it
- Build the tooling, using our Claude, dbt, BigQuery and Lightdash stack, so pricing decisions get faster over time rather than more manual
- Collaborate closely with the Senior Leadership Team and co-founders on pricing performance and where the next gains are
You’ll Succeed With
- A proven track record with 7+ years of experience in analytics or data-focussed strategy roles
- Excellent academic record from a top university, preferably in a STEM or quantitative discipline.
- Using your technical skills (SQL, Python) to get into the details of our pricing strategies, leveraging internal and external datasets to deliver actionable insight into critical business functions.
- The ability to also step back from the detail of the data and think strategically while delivering as part of a larger team.
- Collaborating in a fast-paced environment across the business with diverse skill sets and personality types. You have great stakeholder management skills and love using your analytical skills to champion data-driven decision-making and educate others.
- Taking responsibility and ownership for the work in the entire area - if you’re not getting it done, no one is
Opportunities & Benefits
- 🚀 Fast-track your career – 40% of our employees are promoted every review cycle (bi-annually)
- 📱 Exclusive Raylo device lease for employees
- 🏥 Private Medical Insurance
- 📈 Stock options for all employees
- 📚 L&D budget to support the skills you value
- 🏢 Hybrid working model– 3 set days in the London Bridge Office (Monday, Wednesday & Thursday)
- 🌴 33 days off, your way – 25 days + 8 bank holidays with full flexibility to use on the days that mean the most to you
- 👶 Enhanced maternity, paternity, adoption or shared parental leave, if you've been with us for 12 months.
- 🧸 Workplace nursery scheme for major cost savings
Hiring Process
We move quickly and we'll aim to give you the best candidate experience possible. It starts with a 15-minute call — no prep needed. If there's a fit, we move fast, every stage has a purpose, and we'll tell you what we're looking for at each one.
If there's anything we can do to support you through the process, whether that's adjustments or anything else, please let us know.
*As an FCA-regulated business, we conduct background checks (DBS and AML) on all successful candidates who are offered a position at Ray
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