Hyered
Head of Audience & Marketing Insights | London
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Head of Audience & Marketing Insights | London
£50k+ (depending on experience)
London | Hybrid
Permanent, Full-time
We’re working with an established and growing organisation to appoint a Head of Audience & Marketing Insights to lead its approach to audience development, digital growth, and customer insight.
This is a newly evolved leadership role, sitting across audience strategy, CRM, data, digital acquisition, paid media, and insights, with responsibility for leading a small specialist team.
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What You’ll Do:
- Lead audience growth and acquisition strategy
- Oversee CRM, database, and audience insight
- Shape digital and paid media activity across multiple channels
- Use data and insight to identify opportunities and improve performance
- Lead and develop a small specialist team
- Identify new audiences, platforms, and opportunities for growth
- Work closely with senior stakeholders to shape wider strategy
- Continue developing internal capabilities across audience and digital
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The Ideal Candidate:
- 5+ years’ experience across audience, digital, growth, CRM, paid media, or insights
- Experience in an audience-led, consumer-facing, or data-driven environment
- Strong understanding of digital acquisition and audience development
- Commercially minded with a strong analytical approach
- Previous people management or team leadership experience
- Strong communicator and stakeholder manager
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