JetBrains
Head of B2B Marketing
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About the Role
At JetBrains, code is our passion. Ever since we started back in 2000, we have been striving to create the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover, and create.
We’re honored that more than 11 million users consistently choose our tools. We’re particularly proud to call **88 Fortune Global Top 100 companies our valued customers.
We’re looking for talented and passionate people to join us and be part of our journey. The Marketing department is searching for an experienced B2B Marketing Manager to join one of our offices or work remotely.
As the Head of B2B Marketing, you will work with various roles within the company to help define and execute a marketing strategy targeting JetBrains business customers, from SMBs to mid-size and large enterprises worldwide.
Responsibilities
- Develop and execute a marketing strategy focusing on the B2B / Enterprise customer segment, considering their specific needs and challenges and aligning with the global marketing strategy.
- Plan and execute campaigns targeted at this focus segment in collaboration with product teams and functional marketing teams, including:
- Digital marketing campaigns
- Offline and online events
- PR campaigns
- Plan and execute account-based marketing strategies designed to cater to specific enterprise accounts.
- Participate in sales enablement activities, working closely with:
- JetBrains sales and customer success teams
- Resellers to understand what content, training, and activities can help them work more efficiently with customers.
- Oversee a high-level marketing narrative tailored to different target personas within the B2B / Enterprise audience and coordinate content production in alignment with:
- Product marketing
- Internal copywriters
- External agencies
- Design, implement, and improve the leads generation pipeline, in collaboration with the marketing automation department, ensuring quality leads reach the internal sales organization.
- Become an advocate for the B2B / Enterprise segment of JetBrains customers at all levels of the organization.
- Collaborate with the Market Research and Analytics team to inform marketing strategies and ensure JetBrains serves the focus segment effectively.
- Work closely with multiple departments, including:
- Sales
- Product marketing
- Product leadership
- Customer support
- Customer success to ensure a cohesive approach to targeting and serving B2B / Enterprise customers.
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Requirements
- Excellent knowledge of the B2B / Enterprise customer segment and their unique needs and challenges.
- Successful experience in marketing software or SaaS products or services to B2B / Enterprise customers.
- Understanding of:
- The software purchase process in companies
- Decision-making personas
- The decision-making process and other related aspects
- Awareness of and interest in differences between industry segments and cultures regarding marketing approaches and decision-making processes.
- Ability and desire to work efficiently in a distributed team without direct supervision.
- Strong analytical skills with an appreciation for data.
- Attention to accuracy and detail.
- Excellent organizational skills and ability to prioritize tasks.
- Entrepreneurial drive with an appreciation for both user experience and business aspects.
- Excellent spoken and written English.
- Good communication and teamwork skills.
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Preferred Skills and Qualifications
- A bachelor’s degree or 5+ years of proven experience in:
- B2B Marketing
- Business Development
- A related discipline
- Experience in building and leading multi-role marketing teams.
- Familiarity with and understanding of JetBrains products or similar products from other vendors.
- Prior experience working in IT companies or a technical background.
Culture and Commitment
We are an equal opportunity employer.
We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation.
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