This role is ideal for a commercially minded brand leader who understands how strong brands drive business performance and who enjoys operating at the intersection of strategy, storytelling, reputation and market impact.

Key Responsibilities

Brand Strategy & Positioning

• Develop and own Aareon's brand strategy across all markets, audiences and customer segments.
• Lead the evolution and implementation of the One Aareon brand architecture.
• Define the positioning, narrative and messaging frameworks that underpin the organisation's market presence.
• Ensure brand strategy supports business objectives, commercial priorities and long-term growth ambitions.
• Act as the guardian of Aareon's identity, values and reputation.

Brand Governance & Consistency

• Establish and maintain brand standards, guidelines and governance processes.
• Ensure consistency across all marketing, communications and customer touchpoints.
• Provide strategic oversight of visual identity, messaging, tone of voice and brand experience.
• Support the integration of acquired businesses into the wider Aareon brand framework.
• Build processes that enable scale without compromising consistency.

Awareness, Reputation & Market Leadership

• Lead initiatives designed to increase brand awareness, preference and market credibility.
• Work closely with PR, Social, Content and Events teams to deliver integrated brand programmes.
• Establish Aareon's position as a trusted authority in housing, property technology and AI-enabled operations.
• Ensure thought leadership and corporate communications support broader commercial objectives.
• Build relationships with key industry stakeholders, partners and influencers.

Team Leadership & Development

• Lead and develop the Brand Marketing function, including Creative, Social & Community, PR & Editorial, Events and Design.
• Create a culture of creativity, accountability and collaboration.
• Establish clear performance expectations, development pathways and team objectives.
• Foster strong connections between Brand, Growth Marketing, Product Marketing and MarTech & Operations.
• Champion excellence across all aspects of brand execution.

Cross-Functional Collaboration

• Partner closely with Product Marketing to ensure product narratives align to overall brand positioning.
• Support Growth Marketing with brand-building activities that improve campaign effectiveness and market performance.
• Collaborate with Customer Success, Product and Commercial teams to ensure a consistent customer experience.
• Work with executive leadership to shape strategic communications and corporate messaging.
• Act as the primary brand advisor across the organisation.

Required Skills & Experience

• Significant experience in brand leadership, corporate communications or strategic marketing roles.
• Proven experience developing and implementing brand strategies that support business growth.
• Experience managing multi-channel brand programmes across digital and offline environments.
• Strong understanding of brand architecture, positioning and market differentiation.
• Experience leading and developing high-performing teams.
• Excellent communication, stakeholder management and influencing skills.
• Demonstrated ability to balance long-term brand building with short-term commercial priorities.

Desirable

• Experience within technology, SaaS, PropTech or high-growth B2B organisations.
• Experience supporting brand transformation, rebranding or acquisition integration programmes.
• Knowledge of AI-related market positioning and technology communications.
• Experience in private equity-backed or rapidly scaling businesses.
• Understanding of housing, property or built-environment sectors.

What We're Looking For

• Someone who can argue for brand in commercial language without diminishing it
• The patience to build a system that other people will use, and the standards to protect it
• Genuine interest in the resident at the end of the chain, because that is where our brand promise lands
• Steadiness through a transition that will attract opinions from across the business

What Success Looks Like

In your first 12 months you will:

• Establish and embed a clear One Aareon brand strategy across the organisation.
• Introduce governance frameworks that improve consistency and quality across all channels.
• Increase awareness and recognition of the Aareon brand within key markets.
• Create stronger alignment between brand activity and commercial outcomes.
• Improve collaboration between Brand, Growth, Product Marketing and Operations teams.
• Build a high-performing brand function with clearly defined capabilities and objectives.
• Strengthen Aareon's market reputation as the leading technology partner for housing and property professionals.
• Create a scalable foundation that supports future growth, acquisitions and product innovation.

Why Join Aareon?

This is an opportunity to shape the future identity of one of the most significant technology businesses operating in the UK housing and property sector.

You'll join at a pivotal moment of transformation, helping bring together products, people and businesses under a unified brand vision. You'll have the opportunity to define how Aareon is perceived by customers, partners, employees and the wider market whilst building a modern Brand Marketing function designed for long-term success.

Most importantly, you'll play a central role in creating a brand that supports growth, inspires trust and helps position Aareon as the leading technology platform for the future of property operations.#UKSEPOST