Stopgap - Marketing, Digital & Creative Recruitment
Head of Brand
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Ready to lead the evolution of a distinct heritage brand within a nationally recognised consumer membership organisation?
We’re Looking For a Commercially Driven, Creatively Ambitious Head Of Brand To Shape And Deliver a Bold, Omnichannel Consumer Marketing Strategy That Drives Growth, Advocacy And Audience Engagement At Scale Across The Following Areas
- brand and consumer strategy
- engagement and conversion
- digital and integrated marketing
- communications and PR
- partnerships and brand activation
This is an opportunity to take an established brand with significant awareness and equity and make it even more relevant, engaging and commercially effective. It is not a brand stewardship role - it's an opportunity for a senior marketer to shape the future of an established consumer brand and directly influence its growth, relevance and commercial success.
The ideal candidate will have a strong track record working with either a heritage or prestige brand with an established and engaged membership/community base, or within a consumer/FMCG environment where scale, brand equity and commercial performance are central to the marketing agenda.
You will know how to take an established brand and make it feel relevant to today's consumer without losing what makes it distinctive. You will be equally comfortable discussing brand equity and conversion rates, creative ideas and customer data, PR and paid media, partnerships and performance.
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You will be responsible for shaping and delivering a clear brand roadmap, evolving the brand proposition and ensuring that the consumer experience is compelling and consistent across every touchpoint.
You’ll lead a team delivering integrated campaigns across paid, earned and owned channels, comms and PR as well as partnerships to ensure that you tap into both emotional engagement and demand generation that build long-term loyalty.
A key part of the role will be connecting brand building with commercial outcomes using insight, data and creativity. You will be highly competent in evaluating creative concepts and understanding the key emotional drivers to convert awareness into acquisition, setting KPIs across brand health, engagement etc as well as real time campaign optimisation, reviewing media plans and monitoring customer LTV.
Extensive stakeholder management experience at senior leadership level as well as a background in leading large teams is also vital to the role.
You’ll Bring
- Significant senior-level experience leading consumer-facing brand marketing.
- A proven track record of evolving established or heritage brands and delivering scaled growth.
- Experience within consumer/FMCG, or with a prestige, heritage or membership led brand with a significant and engaged audience.
- Strong experience developing and delivering integrated, multi-channel marketing strategies.
- Demonstrable success in increasing consumer engagement, consideration and conversion.
- Deep understanding of digital-first marketing, social, content, paid media and customer journeys.
- Senior-level experience across communications, PR, earned media and reputation management.
- Experience developing strategic partnerships, sponsorships, influencer and ambassador programmes.
- A strong understanding of audience segmentation, consumer insight and targeted communications.
- Experience using data, attribution and performance measurement to optimise marketing investment.
- Strong commercial acumen and an understanding of brand P&L, revenue generation and marketing ROI.
- Experience leading and directing multiple specialist agencies across creative, media, PR and digital.
- The ability to operate confidently with senior stakeholders and influence across a complex organisation.
- Excellent leadership, communication and stakeholder-management skills.
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