South Gloucestershire and Stroud College
Head of Brand and Campaigns
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SGS is changing how it shows up, how it connects with the people it serves and how its brand brings together reputation, recruitment, belonging and growth.
As Head of Brand and Campaigns, you’ll sit at the heart of that shift, turning strategic thinking into a more distinctive, consistent and connected SGS brand across campaigns, content and experiences.
You’ll bring together audience insight, creativity and commercial thinking across the whole SGS experience, shaping how students, staff, communities, partners and prospective learners see and feel about the College. You’ll help define how SGS looks, sounds and behaves at every touchpoint, building recognition and trust, strengthening our reputation and supporting the campaigns that drive recruitment and engagement.
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You’ll lead a confident and curious team, make clear decisions about where creativity and investment can have the greatest impact, and stay close enough to the work to take ideas from first thought through to final detail.
Key Tasks and Responsibilities
- Lead the development and delivery of the SGS brand across campaigns, content, digital, events and physical environments.
- Develop audience-led, integrated campaigns that support student recruitment, growth and wider College priorities.
- Use audience insight, recruitment data and campaign performance to shape propositions, creative ideas and investment decisions.
- Provide creative direction across significant campaigns and projects, ensuring high-quality delivery from concept through to rollout.
- Lead and develop a team, managing priorities, budgets, agencies and external suppliers
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Beneficial Skills & Qualifications
- Significant experience leading brand, marketing or integrated campaign activity with measurable outcomes.
- Strong creative judgement and experience briefing and directing designers, content specialists, agencies and other creative partners.
- Experience using audience insight, market intelligence and performance data to improve campaigns and conversion.
- Strong leadership, communication and influencing skills, with experience managing multidisciplinary teams and budgets.
- A relevant degree, professional qualification or equivalent professional development in brand, marketing, advertising, communications or a related discipline.
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