National Residential Landlords Association - NRLA
Head of Brand and Content FTC 12 Months
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The NRLA: Who we are
The UK's largest membership organisation for private residential landlords, the National Residential Landlords Association (NRLA) supports and represents more than 100,000 members across England and Wales.
Created by landlords, for landlords, it offers investors everything they need to run a successful and compliant lettings business, whether they are full-time property professionals running large portfolios or accidental landlords with a single let.
The NRLA is a trusted ally, on hand to guide members through the complex regulatory environment, with all the essential documents and guidance needed to run a successful and fully compliant business.
A truly member-first organisation, innovation is at the heart of what we do and have invested in and developed new proptech solutions for members, including the acquisition of property safety certification firm Safe2 and the development of the property management system Portfolio.
A dynamic and fast-paced organisation, the NRLA is a great place to work, and it is not just us saying that; we have Investors in People Gold status to prove it. The association was also named one of the best companies to work for in the UK in a list compiled by The Sunday Times.
Our enthusiastic and ambitious staff work out of offices in Central Manchester and Central London, with hybrid working options available. Colleagues typically work from home four days a week, with one day in the office.
We are looking for colleagues who are professional, adaptable, and innovative. In return, we offer an inclusive and creative working environment with attractive options for training and career development, and a competitive salary and benefits package.
The NRLA package:
- 25 days annual leave increasing to 26 days with three years’ service, 27 days with five years’ service and 28 days with seven years’ service
- Additional annual day off for your birthday
- Salary exchange Pension scheme
- Life assurance
- Cash plan health and wellbeing benefit including Employee Assistance Programme and counselling service
- Sick pay
- Cycle purchase loans, season ticket loans and interest-free staff loans
- Complimentary NRLA membership
- Non-contractual annual performance-related bonus scheme
- Enhanced maternity and paternity pay
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Main Purpose and Scope Of Job:
We are seeking a creative, innovative and strategic Head of Brand and Content to lead and shape the overall brand and content strategy across the business. This role will be responsible for the execution of our brand and content in a cohesive manner across all communication channels. The ideal candidate will bring prior experience in a similar position, with strong collaboration and influencing skills.
Duties and Key Responsibilities
Brand Strategy:
- Own the evolution of brand and sub brand identities, ensuring they resonate with target audiences and differentiate from competitors
- Partner with retention, acquisition and product teams to ensure brand consistency across all channels
Content Strategy:
- Create strategic propositions to deliver the content strategy, considering audience and NRLA products and market
- Lead design team and oversee content creation to produce engaging content that is fit for channel use, aligns to our brand's voice and meets business goals
Activity Planning:
- Own the activity plan, governance and end to end process across the business
- Lead quarterly content planning meetings, agreeing and prioritising content and communicating back out to all departments
- Facilitate campaign prioritisation, propositions, and product / service / partner feature
- Collaborate cross-functionally to align content efforts with business objectives and campaigns
- Lead and deliver cross channel campaigns to support multi channel objectives
Design studio management:
- Lead and inspire the design team fostering a creative and collaborative environment
- Day to day management of a team of 2
Agency Management:
- Work with external design and copy writing agencies ensuring high-quality deliverables within timelines and budgets
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Reporting:
- Work across the marketing team to utilise data and analytics tools to track the performance of content efforts
- Continuously optimise content for improved performance across channels
- Produce regular reports on competitor content
Person Specification
Qualifications:
- Qualification in Marketing, Communications, Journalism, Business, or a related field.
Skills & Abilities:
- Excellent communication, influencing and collaboration skills
- Creative thinker with a data-driven approach to decision-making
- Ability to manage multiple projects in a fast-paced, dynamic environment
- Exceptional story telling abilities
- Strong understanding of brand development and how it ties into overall business objectives.
- Ability to manage budgets and optimise ROI on branding and content initiatives.
- Enjoys creating campaign propositions that deliver against multiple stakeholder objectives
Experience:
- 5+ years of experience in marketing, branding, content creation, or a similar field.
- Leadership experience (e.g., managing teams, departments, or cross-functional initiatives).
- Demonstrated success in building and scaling brands, including brand positioning and storytelling.
- Experience developing and executing comprehensive content strategies across various channels (e.g., social media, websites, email marketing, and more).
- Proven ability to work with data-driven insights to drive marketing decisions.
Knowledge:
- Knowledge of branding & design, content strategy & creative, and consumer behaviour.
- Understanding of the PRS
Personal Attributes and other requirements:
- Collaborative: Works seamlessly with cross-functional teams with a positive approach
- Confident: Assertively challenges ideas and decisions to ensure alignment with business goals
- Adaptable: Comfortable in a rapidly changing, high-growth environment
- Creative: Creative approach to brand, content, and problem solving
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