Castrol
Head of Brand and Sponsorship
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Castrol Marketing Role
Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving on roads and racetracks, air, sea, and space for over 125 years.
Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.
Job Description
About the team
The Global Marketing team is responsible for building the Castrol brand, driving growth and creating consistent, high-impact marketing across our markets and customer segments. The team works closely with Performance Unit marketing leaders, local markets, commercial teams, agencies and global functions to strengthen the Castrol Masterbrand and identify new sources of value. This role sits on the Global Marketing Leadership Team, reports to the Global CMO and leads a global and diverse team with responsibility across masterbrand, sponsorships, adjacencies and marketing capability.
Key tasks
- Lead the global Castrol masterbrand strategy, including brand positioning, architecture, identity, social channels, websites and brand governance across markets
- Define and lead Castrol’s global sponsorship strategy, ensuring major partnerships are effectively activated and deliver measurable commercial and brand value
- Manage a significant global sponsorship portfolio and work with markets to maximise the value of sponsorship rights, assets and investment
- Lead the development of growth opportunities beyond the core lubricants business
- Guide global marketing communications and agency activity, working closely with markets and the Marketing Hub to improve consistency, effectiveness and efficiency
- Support marketing priorities associated with separation and post-Day 1 stabilisation, including TSA exits and transition workstreams.
- Define and develop the Marketing Capability framework, strengthening capability and career development across the global marketing community.
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Experience Required
- Significant senior marketing leadership experience within a large, complex or multinational organisation, preferably FMCG, CPG, Automotive.
- Strong experience developing and governing brand strategy across multiple markets
- Experience operating across consumer and B2B or B2B2C environments
- Strong commercial judgement, with experience using marketing effectiveness, ROI and investment data to make prioritisation decisions
- Experience managing significant marketing investments, sponsorships, partnerships and global agency relationships
- Proven ability to influence and align senior stakeholders across markets, functions and geographies in a matrix environment
- Strong people leadership experience, including leading, coaching and developing high-performing teams.
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Privacy
The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact privacy.response@castrol.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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