Naked Wolfe
Head of Brand
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Head of Brand
Based: Central London office, 5 days a week
Reports to: Co-Founder & Creative Director
Manages: Creative Content Producer, Content Creator, Influencer & Gifting Coordinator, plus agencies and freelancers
Salary Scale: £75k–£90k base, plus a performance bonus tied to launch and brand targets.
Naked Wolfe is looking for a Head of Brand to be the right hand to our Co-Founder and Creative Director. You will turn the creative vision into campaigns, launches and moments that feel unmistakably Naked Wolfe, at every touch point, online and IRL.
Responsibilities
- Lead every campaign and product launch from brief to delivery, owning timelines, budgets and results
- Own brand voice and tone across social media, email, website, packaging and community channels
- Manage and develop the in-house creative team, setting priorities and giving clear feedback
- Brief and manage outside creative partners: agencies, photographers, stylists, videographers and PR
- Guard creative consistency across all touch points, including wholesale partner assets and retail displays
- Plan and deliver all IRL activations for the brand and with wholesale partners: pop-ups, events, store takeovers and launch parties
- Build and run the annual brand and marketing calendar, aligned with product drops and trading priorities
- Report on brand and campaign performance: reach, engagement, sell-through on launches, community growth
- Own the marketing budget and agency spend, with monthly reporting to you
- Write and maintain a brand book (voice, visual rules, do's and don'ts) so freelancers and wholesale partners stay consistent
- Oversee PR and press relationships, or confirm who owns PR if not this role
- Work with ecommerce and paid media so campaigns connect to site merchandising, email and ads
- Set clear KPIs for the team below: content output, engagement, influencer return, event results
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About you
- At least 3 years in a Head of Brand, Brand Director or equivalent senior brand role, ideally in fashion, footwear or luxury
- A proven record of launching campaigns and products that moved both brand heat and sales
- Experience managing creative teams and external agencies
- Strong taste and a sharp eye for detail, with a deep understanding of social and community culture
- Organised, decisive and calm under launch pressure
- Comfortable working closely with a founder, day to day, in the office five days a week
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About Naked Wolfe
Naked Wolfe is a footwear label known for bold, statement shoes that don't blend in. Founder-led and creatively driven, we design for people who dress to be seen, and we've built a loyal global community around that attitude.
We're in a huge period of growth. New collections, new markets and new records are on the way, and we're building the team to get us there. We're looking for excited, hungry people who move fast, think big and want to make their mark. This is a chance to get in early, grow with the brand and help shape what Naked Wolfe becomes next.
If you want your work to be seen, felt and worn around the world, we want to hear from you.
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