FlyForward
Head of Brand & Identity
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Company Description
FlyForward is committed to empowering young people with opportunities to pursue their passion for aviation. By providing accessible pathways into aviation careers, we aim to make the field inclusive and diverse. Our organization prioritizes breaking down barriers and unlocking doors to careers in the skies. FlyForward is passionate about inspiring the next generation and creating a future where everyone has the chance to soar.
About This Role
As Brand Manager, you'll own how FlyForward shows up in the world; not just visually, but in voice, positioning, and perception. You'll set the strategic direction for the brand, ensuring every touchpoint, from a single social post to a major campaign, reflects who we are and builds trust with the people we exist to serve.
Responsibilities
- Define and own FlyForward's brand strategy, positioning, voice, and messaging framework.
- Develop and maintain brand guidelines, ensuring consistency across visual identity, tone, and messaging.
- Lead the planning and execution of brand campaigns across digital, print, and event channels.
- Partner with the Communications team to translate organisational goals and key messages into a coherent brand narrative.
- Guide and collaborate with the Brand Ambassador (Visual) and other creative contributors to ensure output aligns with brand strategy.
- Monitor brand performance and perception, using feedback and data to refine positioning over time.
- Act as the internal gatekeeper for brand consistency, reviewing materials from across the organisation before they go external.
- Identify partnership, sponsorship, or co-branding opportunities that raise FlyForward's profile.
- Stay on top of sector trends and competitor positioning to keep FlyForward's brand distinctive and relevant.
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Requirements
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- Proven experience in brand management, marketing, or a related strategic communications role.
- A strong track record of building or evolving a brand identity, ideally for a mission-driven or nonprofit organisation.
- Excellent writing and verbal communication skills, with the ability to shape and protect a consistent brand voice.
- Experience briefing and collaborating with designers, photographers, or video editors to bring brand strategy to life visually.
- Familiarity with brand guideline development (colour, typography, tone of voice, messaging pillars).
- Comfortable working across multiple channels and formats; social media, web, print, and events.
- Strong project management skills, with the ability to keep cross-functional work aligned and on schedule.
- Analytical mindset, with experience using engagement or brand-perception data to inform decisions.
- A genuine interest in and alignment with FlyForward's mission.
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