Zachary Daniels
Head Of Brand
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Head Of Brand - Global Wellness Brand
Fully Remote
Salary - Up to £80k DOE
Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.
The Role
The Senior Brand Manager will be responsible for shaping the brand strategy, strengthening market positioning, and driving long-term brand equity. This is a high-impact role, owning the brand across every customer touchpoint and ensuring a consistent, premium, and engaging experience across digital, retail, and ecommerce channels.
Key Responsibilities
- Develop and deliver the long-term brand strategy aligned with wider commercial objectives.
- Define and evolve brand positioning, messaging, tone of voice, and value proposition.
- Act as the brand guardian, ensuring consistency across all customer touchpoints.
- Lead the planning and delivery of integrated brand campaigns across digital, social, ecommerce, email, retail, and wider marketing channels.
- Develop campaign strategies that build emotional connection with customers while achieving commercial objectives.
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About You
- Proven experience managing TikTok Shop Affiliate programs or creator partnerships.
- Strong understanding of TikTok Shop, UGC strategy, affiliate marketing, and social commerce.
- Experience sourcing, recruiting, and managing creator and influencer relationships.
- Highly commercial with strong analytical skills and the ability to optimize campaigns using data and performance insights.
- Excellent communication, relationship-building, and stakeholder management skills.
- Previous experience within ecommerce, consumer goods, beauty, health, wellness, or FMCG is highly desirable.
- Self-motivated and comfortable working within a fast-paced, remote-first environment.
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Why Apply
- Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion.
- Take ownership of a high-growth social commerce channel with genuine autonomy and influence.
- Play a key role in shaping the future of the brand's TikTok Affiliate and UGC strategy.
- Work alongside a collaborative, ambitious, and internationally distributed marketing team.
- Be part of a business that embraces innovation, creativity, and entrepreneurial thinking.
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